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Section: Testing > Sensory
The Emotion Paradox in Product Testing: A Commentary
A real challenge in the assessment of consumer emotional responses has been the need for validated but meaningful measures. Commentary outlined are benefits and drawbacks of various methods and asks the larger question of precisely what’s being measured.
May 1st, 2022
Wellness by Design: Positive Comparison Patterns to Engage Latin American Consumers Through Fragrance
A well-crafted fragrance that aligns with sociocultural values can inspire positive emotions in consumers. To achieve this, Positive Comparison Patterns (PCPs) in neuroscience are introduced here and used to elicit positive scent experiences in Latin American women.
Oct 1st, 2021
Cell Culture Alleviates Inflammation
The field cultivation of hemp is tasked by today’s large-scale demand. Here, a
cell culture extract is proposed as a sustainable alternative. After initial characterization, the extract was tested as described here for efficacy against inflammatory markers for skin-soothing activities.
Jan 1st, 2021
Testing Tactics in Skin: Keratinocytes as Sensory Nociceptors
Humans value senses of touch and warmth while enjoying their surroundings but pain and itch are also part of this experience. The present column explores Transient Receptor Proteins (TRPs), how they sense pain and itch, and their potential application in skin care and anti-aging products.
BioInnovation Laboratories, Inc.
Jan 1st, 2021
Comparatively Speaking: Crossmodal vs. Lineal Perception
Lineal perception relates to a direct line between a stimuli and a single sensory interpretation. Crossmodal perception refers to responses and interpretations of various senses to a stimulus, offering product developers opportunities to create novel consumer experiences.
Nov 30th, 2020
Conditioned Response: Fragrance's Cross-modal Effect on Sensory Perception in Hair Care*
This study compared the impact of two fragrance types on the tactile perception of dry, bleached hair treated with a base or enhanced leave-on conditioner. Sensory tests showed a fruity fragrance was most successful at imparting the perception of conditioned hair.
Jun 3rd, 2019
Fluid Beauty: Biometric Measures to Innovate 'Genderless' Cosmetics
According to Mintel, the share of global fragrance launches taken by unisex products grew from 9.5% in 2015 to 11.9% in 2016 as brands respond to a new 'genderless' demand. Described here is a biometric approach to create a genderless perfume and a new methodology for its evaluation.
Feb 28th, 2019
Silicone Stand-in: Lauryl/Myristyl Polyricinoleate Naturally Improves Perceived Hair Hydration
This article is focused on a nonionic, nature-friendly hair care ingredient: lauryl/myristyl polyricinoleate. Designed to impart a sense of hydration to hair, the material is shown to ease combing and provide a smooth after-feel in a manner surpassing benchmarks.
Feb 6th, 2019
Using Texture Analysis to Benchmark Cosmetic Quality
The present article describes in detail how spreadability testing is performed using a texture analyzer. This ensures products meet their benchmarks, improving the chances of user acceptability.
Dec 19th, 2018
Editor's Note: Captivating Consumers
Experiential marketing is projected to grow to $743 billion by the year 2020. Aligning with this tactic, our Nov/Dec issue is dedicated to the art of crafting sensory cues and benefits into personal care formulations.
Nov 9th, 2018
What Food Science Can Lend to Skin Care
What insights can personal care leverage from the foods industry? This article explores food trends, sensory language and metrics that translate across these categories.
Aug 17th, 2018
Words from Wiechers: The Power of Suggestion
In this edition of our Words from Wiechers series, the late author explains the power of belief in product efficacy—and why products should be evaluated based on the perceived value they deliver to consumers.
Jul 20th, 2018
Binding Force: Natural Oxidized Keratin Internalizes Hair Repair
Bond multipliers have been developed to protect and repair hair. One in particular is a novel natural keratin alternative. Here, it is shown to retain fiber flexibility and protect and repair hair by binding intermediate filament proteins within the fiber.
Jun 1st, 2018
Stroke of Genius: Successive Combing Force Yields Realistic Conditioning Results
Combing tests are widely used to characterize the conditioning performance of products at one snapshot in time. A successive combing force device was designed to more realistically simulate the entire shampooing and conditioning process. Here, the authors put it to the test.
May 31st, 2018
Body Talk: Defining Volume, A Technical Dissertation on Hair Body and Volume
Consumer definitions of hair
differ from their scientific counterparts, while both remain vague. This column discusses challenges concerning the study of hair volume and body, including the influences of hair coloring and styling.
May 29th, 2018
Editor's Note: Breakthrough Beauty
What do you consider a groundbreaking trend in beauty? Blue light protection? Anti-pollution? What about sensory synergies, personalized efficacy, or even minimizing undesired ingredients? This issue encompasses some of these breakthrough concepts.
Feb 26th, 2018
Intersecting the Senses: Synesthesia to Connect Cosmetics with Emotion
Synesthesia presents a great opportunity for innovative concepts in the cosmetics field. Considering its potential, a study was undertaken to develop a product design model based on synesthetic evaluations of tactile, audio, scent and taste stimuli, and supported by neuroscience techniques and implicit and explicit evaluations.
Feb 26th, 2018
Author Commentary: John Jiménez and Mauricio Guzman Alonzo on Synesthesia in Cosmetics
Most everyone knows what it's like to be a consumer. More recently, product developers have been tapping into this experience to evoke emotional connections in consumers. John Jiménez and Mauricio Guzman Alonzo, authors in our latest issue, have been leading this charge for cosmetics development. Here, they share their insights.
Feb 26th, 2018
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