Testing > Sensory | Cosmetics & Toiletries

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Neuroscents: Leveraging the Predictive Brain for Fragrances that ‘Biohack’ Emotion and Cognition

The predictive brain constructs rather than observes product benefits, and imaging can reveal stages of this construction. This understanding was employed to design fragranced products that influence mood, perception and cognition, as demonstrated here.

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[interview] Stanford University Explores How Cosmetics Influence Sensory Activation and Perception — Cosmetic Victories Profile

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Testing Innovators: Submit Now to Take Center Stage at the 2026 C&T Allē Awards

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Testing Trending Hair Care and Skinification Claims

Various test methods, some borrowed from skin care, can be used to validate hair product claims. This article reviews several, including conditioning, anti-breakage, hydration, skinification-related, damage repair, anti-dandruff, anti-hair loss and more.

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Testing Tactics: How Sensory Testing Bridges the Gap Between Technology and Consumer Experience

This article delves into the role of sensory testing in the development of cosmetics for skin and hair. Its applications, methodologies and unique place in the innovation toolbox are highlighted, along with expert insights and journal article examples.

For desirable hair styles, both stiffness and flexibility are necessary – but the two properties are generally considered incompatible.

Isomalto-oligosaccharides Naturally Balance ‘Stiffness’ with Flexibility for Hair Styling Benefits

This article describes enzymatically controlled naturally derived isomalto-oligosaccharides. It demonstrates how they balance stiffness and flexibility to maintain hair styles, as well as reduce the need for synthetic setting polymers.

Remastered Fragments™: Smart, Ethical Innovation in Skincare

Fragments remastered™ fuses biotech and sustainability to deliver biomimetic protein fragments via vertical farming. These actives boost collagen, elasticity, and skin structure—clinically proven, ethical, and eco-conscious skincare innovation.

AI holds massive potential to research and design personalized, multisensorial products.

AI-powered, Personal Multisensory Experiences to Lead Future Beauty

There's a bigger picture behind product sensory experiences encompassing sustainability, personalization, inclusivity and multisensory input — potentially powered by AI. These are revealed by industry experts and Future Market Insights, described here.

In evaluating how different solvents may affect the rheology of personal care formulas, it is helpful to consider that different formulation types have distinct relationships between viscosity and elasticity depending on the factors generating their elastic properties.

How Natural Butylene Glycol Advances Market and Rheology Dynamics

Demand for sustainable ingredients in cosmetics and personal care is well-known. Here, a sustainable natural butylene glycol is described to advance this trend and its effects on viscosity and elasticity are assessed in five test formulas.

The model accurately predicted skin permeability and the speed of the UHPLC method could classify it as a high-throughput approach.

Test Model Developed to Predict Skin Permeability of Compounds

A test model published in the Journal of Chromatography A uses retention on octadecyl, cholesterol-bonded and immobilized artificial membrane columns to accurately predict the skin permeability of compounds.

A real challenge in the assessment of consumer emotional responses has been the need for validated but meaningful measures. Commentary outlined are benefits and drawbacks of various methods and asks the larger question of precisely what’s being measured.

The Emotion Paradox in Product Testing: A Commentary

A real challenge in the assessment of consumer emotional responses has been the need for validated but meaningful measures. Commentary outlined are benefits and drawbacks of various methods and asks the larger question of precisely what’s being measured.

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Wellness by Design: Positive Comparison Patterns to Engage Latin American Consumers Through Fragrance

A well-crafted fragrance that aligns with sociocultural values can inspire positive emotions in consumers. To achieve this, Positive Comparison Patterns (PCPs) in neuroscience are introduced here and used to elicit positive scent experiences in Latin American women.

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Shiseido Develops Friction and Contact Force Tactile Evaluation Devices

The devices are designed to help researchers study skin texture and perceived characteristics with high accuracy.

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[video] Cosmetics R&D Vlog: How Fragrance Inspires Emotion and Wellness

Perfume can tap into deep consumer emotions to elicit happiness or tranquility and help them through today’s COVID-19 reality. Daniela Garcia, ésika Executive Brand Director for Belcorp Latin America, explains how, with this look at the company's recent research.