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Testing
Animal Alternatives
Efficacy
Method/Process
Microbiology
Saftey/Stability
Sensory
Sun Protection
Tech/Equipment/Services
Sensory
Actives
Does Your Product Belong Among the
C&T Allē Award
Elites? Enter the 2026 Program to Find Out
The
C&T Allē Awards
have a long history of recognizing excellence across the cosmetic landscape. Does your innovation have what it takes to join them? Enter now to find out.
Event Coverage
Rising to the Occasion: What it Means to Win a
C&T Allē Award
— Earn Your Standing Ovation in 2026
Sensory
Neuroscents: Leveraging the Predictive Brain for Fragrances that ‘Biohack’ Emotion and Cognition
Latest
Method/Process
[interview] Stanford University Explores How Cosmetics Influence Sensory Activation and Perception — Cosmetic Victories Profile
Stanford University, a finalist in the 2025 Cosmetic Victories competition, partnered with L’Oréal to study how cosmetics activate sensory neurons and shape perception. Here, Stanford graduate researcher Ross Bennett-Kennett, Ph.D., explains.
Sponsored
Optimizing Texture and Stability with JD Jojoba Esters - Get a Free Sample
Refine skin feel, structure and hydration with JD Jojoba Esters. Access the technical sheet and request a free sample to explore the full formulation potential.
Tech/Equipment/Services
Testing Trending Hair Care and Skinification Claims
Various test methods, some borrowed from skin care, can be used to validate hair product claims. This article reviews several, including conditioning, anti-breakage, hydration, skinification-related, damage repair, anti-dandruff, anti-hair loss and more.
Method/Process
Testing Tactics: How Sensory Testing Bridges the Gap Between Technology and Consumer Experience
This article delves into the role of sensory testing in the development of cosmetics for skin and hair. Its applications, methodologies and unique place in the innovation toolbox are highlighted, along with expert insights and journal article examples.
Efficacy
Isomalto-oligosaccharides Naturally Balance ‘Stiffness’ with Flexibility for Hair Styling Benefits
This article describes enzymatically controlled naturally derived isomalto-oligosaccharides. It demonstrates how they balance stiffness and flexibility to maintain hair styles, as well as reduce the need for synthetic setting polymers.
Method/Process
Skinobs' V2.0 Simplifies and Accelerates Preclinical and Clinical Beauty Testing
Skinobs offers two platforms dedicated to preclinical assays (in-silico, in-tubo, in-vitro or ex-vivo) and clinical evaluation (in-vivo on humans) to reportedly optimize product development in terms of performance, cost, speed and innovation.
Consumers/Market
AI-powered, Personal Multisensory Experiences to Lead Future Beauty
There's a bigger picture behind product sensory experiences encompassing sustainability, personalization, inclusivity and multisensory input — potentially powered by AI. These are revealed by industry experts and Future Market Insights, described here.
Rheology/Thickener
How Natural Butylene Glycol Advances Market and Rheology Dynamics
Demand for sustainable ingredients in cosmetics and personal care is well-known. Here, a sustainable natural butylene glycol is described to advance this trend and its effects on viscosity and elasticity are assessed in five test formulas.
Method/Process
Test Model Developed to Predict Skin Permeability of Compounds
A test model published in the
Journal of Chromatography A
uses retention on octadecyl, cholesterol-bonded and immobilized artificial membrane columns to accurately predict the skin permeability of compounds.
Magazine
The Emotion Paradox in Product Testing: A Commentary
A real challenge in the assessment of consumer emotional responses has been the need for validated but meaningful measures. Commentary outlined are benefits and drawbacks of various methods and asks the larger question of precisely what’s being measured.
Sensory
Wellness by Design: Positive Comparison Patterns to Engage Latin American Consumers Through Fragrance
A well-crafted fragrance that aligns with sociocultural values can inspire positive emotions in consumers. To achieve this, Positive Comparison Patterns (PCPs) in neuroscience are introduced here and used to elicit positive scent experiences in Latin American women.
