Research > Consumers/Market | Cosmetics & Toiletries

Platforms like Amazon provide unmatched reach and convenience for early momentum.

From TikTok to Checkout, Viral Beauty Brands Are Transforming the Market

From 2023 to 2025, Amazon’s share of spend among viral beauty shoppers is projected to grow from under 70% to over 75%, while traditional retailers like Ulta and Sephora experience a gradual decline.

SPF-infused makeup, multifunctional K-beauty and more are lighting up consumers' feeds this summer.

SummerTok's Hottest Beauty Trends Include SPF Glow-Ups, TikTok-Famous Eyebrows and Skin-Loving Makeup Magic

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[interview] Stanford University Explores How Cosmetics Influence Sensory Activation and Perception — Cosmetic Victories Profile

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2026 Beauty Innovation Starts Here: Cosmetics & Toiletries Reveals Editorial Themes

From dermocosmetics and longevity to zero-waste formats and neurocosmetics, our 2026 themes align with the shift toward smarter, more sustainable, emotionally attuned innovation—equipping formulators to thrive in a fast-evolving market.

Beyond Claims: Leveraging Life Cycle Assessment for Strategic Advantage

Beyond Claims: Leveraging Life Cycle Assessment for Strategic Advantage

With 80% of a product’s environmental impact influenced by decisions made at the design stage, life cycle analysis can provide valuable data to guide formulators in selecting materials that align with sustainability goals and support claim substantiation.

How OnlyFans and Unconventional Marketing Are Redefining Brand Strategies

Urban Decay's new "Battle the Bland" campaign has tapped Ariel "Ari" Kytsya, an adult content creator and TikTok star who has been a prominent creator on OnlyFans.

'As measurement tools evolve from biomarkers to behavioral assessments, we are entering an era where the physiological benefits of self-care can be rigorously studied and validated, inviting deeper scientific inquiry and interdisciplinary collaboration to unlock the therapeutic potential of everyday rituals.'

Wellbeauty and the Mind-skin Connection: A New Era of Care

The skin doesn’t just reflect your health — it mirrors your mind. Here, expert Hemali Gunt, Ph.D., explains how stress, mood and beauty routines are biologically linked, and why the future of skin care is rooted in emotional and psychological wellness.

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Top Derms Agree: These Skin Care Ingredients Work Best

In a Northwestern Medicine study, a host of nationwide experts identified the best topical skin care ingredients for given skin conditions. The review focused on recommendations by cosmetic dermatologists and narrowed a list of 318 to just 23.

Celebrity's recent flaunting of their cosmetic treatments is potentially credited to the introduction of GLP-1 medications. Transformations suddenly became accessible, empowering and personalized. It introduced control over the way many wish to present themselves.

Perfect Is Out, Personal Is In: Celebrity Transparency Shaping Aesthetics—But Body Image Pressures Still Linger

Khloe Kardashian, Kylie Jenner, Megan Fox, and other celebrities are now openly discussing their cosmetic treatments, breaking the long-held taboo around transparency in beauty. Their influence has helped normalize aesthetic procedures, shaping consumer decisions.

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Next in Skin: Beauty, Biosensing and the Language of Touch

As beauty evolves, skin emerges as both canvas and communicator, revealing systemic health, emotional states and more. This article explores the intersection of dermatology, sensor tech and mindful care, urging a balance between data and embodied wisdom.

In an era of ingredient-savvy 'skintellectuals' and a collective demand for tangible results, the beauty industry is experiencing a seismic shift toward clinically-backed products.

The Clinical Revolution: Why Efficacy, Trust and Transparency Are Driving Beauty's Future: Insider Insights

In an era of ingredient-savvy "skintellectuals" and a collective demand for tangible results, the beauty industry is experiencing a seismic shift toward clinically-backed products.

The ISAPS 2024 Global Survey on Aesthetic and Cosmetic Procedures revealed a 42.5% worldwide increase in cosmetic procedures over the last four years. Eyelid surgery, in particular, was the top procedure in 2024.

ISAPS 2024 Global Survey: U.S. Leads in Cosmetic Procedures, Eyelid Surgery Surpasses Liposuction

The ISAPS 2024 Global Survey on Aesthetic and Cosmetic Procedures revealed a 42.5% worldwide increase in cosmetic procedures over the last four years, with practitioners performing 20.5 million non-surgical procedures and over 17.4 million surgical procedures.

The criteria for sunscreen's to be eligible for the Skin Cancer Foundation's Seals of Recommendation has updated, but sunscreen isn't the only protective care under consideration.

The Skin Cancer Foundation Photobiology Committee Updates Criteria for Seal of Recommendation

The Skin Cancer Foundation's Photobiology Committee has updated its criteria for the Seal of Recommendation.

Fragrance and joy (which are often interconnected) are driving growth in beauty in 2025.

What's Driving Resilience in the 2025 Beauty Market? Joy and Scent.

Circana's new "Eat Play Love" report highlights a desire for comforting and "nourishing" beauty products that offer "mini moments of bliss," as the company puts it.