Pantone's color of the year selection for 2026 is Cloud Dancer (Pantone 11-4201), a billowy white imbued with a feeling of serenity.
Cloud Dancer serves as a symbol of calming influence in a frenetic society, rediscovering the value of measured consideration and quiet reflection. Cloud Dancer signifies a desire for a fresh start, to peel away layers of outmoded thinking and open the door to new approaches.
Pura Celebrates Cloud Dancer with New Soothing Scent
The collaboration captures Pura's ability to bring color, and the mood it evokes, to life through scent.Pura
Developed with esteemed perfumers Clement Gavarry and Erwan Raguenes at dsm-Firmenich, Cloud Dancer captures the color's soothing stillness in a fresh, ethereal fragrance that invites user to disconnect. The fragrance enlightens with top notes of airy bergamot and freesia lifted into luminous magnolia and solar bloom, grounded by soft musk, amber and sandalwood for a scent that quiets the mind and recenters the soul.
"Scent, like color, has the power to shift emotions," says Mara Dumski, Pura's chief fragrance experience officer. "With Cloud Dancer, we wanted to create a sensory interpretation of calm, a moment of quiet amidst the noise. It's about new beginnings and simply being."
Pantone's Recommendations for Cloud Dancer's Beauty Application
Tied to simplicity, Cloud Dancer offers a clean, modern base for making a statement of minimalist chic or for endless creativity when used as a base for art. Applied to the eye in liners, bold eyeshadow looks or subtle brighteners, the addition of Cloud Dancer can be used to create modern, eye-catching styles that range from dramatic and artistic to minimalist and whitened.
For a balanced look, pair Cloud Dancer with contrasting colors like black liner or complementary pastels. When worn in hair, Cloud Dancer makes a fashionable statement on its own or in color blocking, especially when paired with a thoughtful, intentional personal style.
