Research | Cosmetics & Toiletries

NielsenIQ’s latest report reveals generational differences in beauty shopping habits.

How the Different Generations are Shopping for Beauty Products: NielsenIQ Report

NielsenIQ’s latest report reveals generational differences in beauty shopping habits. While Gen Z is driving growth in-store, millennials and Gen X are shopping online, while boomers are embracing e-commerce.

Bubble Skincare's Jessaline Orlansky Speaks Out on 'Winning Gen Alpha & Gen Z' at Beauty Accelerate 2025

Ba25 Lucree Editorial

Lorne Lucree Joins Beauty Accelerate 2025 Lineup to Take on Beauty's Innovation Slump

Suave Rose Shampoo

Product Spotlight: Suave Rose Oil Infusion Volumizing Shampoo for Fine and Flat Hair

Suave Rose Oil Infusion Volumizing Shampoo for Fine and Flat Hair provides a textbook example of the growing interest in hair oils, shampoos containing them and the #2 reason consumers choose hair care products: scent (#1 is brand loyalty.)

palm shadow bottles of skin care laying on pink background

How Biotech is Transforming Beauty: Replacing Palm Oil with Fermented Alternatives — Free Webinar

Biotechnology holds the potential to replicate and replace commonly used ingredients with more sustainable options. It also provides a path to discover and create new ingredients. Learn more in a FREE upcoming webcast, sponsored by Xylome. Register now.

A woman with curly hair holds a hair product in her hand while standing in a hair care aisle in a supermarket.

What Drives U.S. Consumers' Hair Care Choices?

A new YouGov poll reveals the personal factors that shape U.S. consumers hair care choices.

Givaudan CT Branded Content 10-14-24

Givaudan CT Branded Content 10-14-24

Haut.AI explores the the benefits of using fluorescence photography to uncover skin issues earlier like acne, hyperpigmentation and photoaging.

Haut.AI Explores AI-Enhanced Fluorescence Photography for Non-Invasive Skin Diagnostics

Haut.AI explores the the benefits of using fluorescence photography to uncover skin issues earlier like acne, hyperpigmentation and photoaging. This would allow skin care experts to track treatment progress more effectively.

Women with a clean makeup look smiling

"Clean Girl" Named Makeup Trend of the Year

The crowned trend was announced at Beautycon 2024 (Nov. 2-3), where attendees participated in selecting the trend of the year.

Mass makeup took a hit in 2024 through September, but the lip boom could not be stopped.

The State of Beauty, 2024-2025: Top Growth Sectors & Holiday/Q4 Forecast

“Prestige beauty epitomizes the indulgence in little luxuries and acts as an indicator of the consumer mindset for the beauty industry overall,” says Larissa Jensen, global beauty industry advisor at Circana.

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Product Spotlight: Secret Whole Body Deodorant

The global market for body malodor control, including APs/deos, body sprays and hygiene wipes, is projected to reach US $21.51 billion by 2029, per Business Research Insights. Secret's Whole Body Aluminum-free Deodorant Clear Cream provides an example.

2woman in bath using body wash bubbles

11 Microtrends in Beauty: Retinol Bodywash, Facial Tech, Tarte Cosmetics and DEI Controversy, Etc.

C&T's Consumer Pulse series on the socials highlights emerging searches and hashtags related to cosmetics. Here, we expand on those themes. This edition includes: Tarte Cosmetics and DEI controversy, facial tech, retinol bodywash, turmeric soap and more.

For the survey, data from 1,300 respondents was analyzed to ensure reliable results and minimize deviations in the findings, per Greenpark.

Beauty Searches Are Changing: New Greenpark Survey

These trends highlight the key platforms that beauty brands should focus their marketing efforts to target each demographic.

While overall makeup growth is slow, several key segments are growing—notably lip and cheek products, setting sprays, and other select categories.

7 Top Makeup Growth Sectors for 2025

A close read of recent consumer data reveals areas of opportunity to tap growth in the color cosmetic sector.