Givaudan Active Beauty takes Unispheres® Technology to the next level.
Givaudan Active Beauty augments the power of Unispheres® Technology. Rooted in Swiss engineering excellence, this high-precision visualization system goes beyond aesthetics to become a true performance perception amplifier, deepening consumer engagement. With over 35 years of expertise in the field of visualization, Givaudan Active Beauty is once again setting new standards in the creation of multi-sensorial beauty experiences. Now, Unispheres® technology enters a new era where visual appeal and emotional connection go hand in hand with measurable effectiveness.
In a world where first impressions are paramount, visual ingredients are the first point of contact between a product and its consumer. Unispheres® Technology instantly captures consumer attention, giving way to ‘love at first sight’ through vibrant, eye-catching microspheres that enhance the product’s appeal and engage end-users.
However, the journey doesn't stop there. As the product is used, Unispheres® Technology creates moments of deeper emotional connection, improving perceived performance while providing moments of pleasure, delight and sensory engagement.
Unispheres® Technology boosts perceived performance.
Leveraging an exclusive combination of cutting-edge, AI-powered scientific methodology and cognitive science, a new study revealed that 74% of users of a serum featuring Unispheres® Technology gave it a high efficacy rating (8 to 10/10), compared to only 55% for the same formula without Unispheres®. Unispheres® Technology significantly boosts both perceived performance and innovation.
More than just beauty, Unispheres® are consciously developed to be vegan, biodegradable and microplastic-free and designed to:
- awaken the senses,
- boost performance perception,
- support storytelling and claims,
- arouse curiosity and spark emotion.
At the heart of Unispheres® Technology are high-precision microspheres, designed to ensure uniformity of size, shape and color. These spheres ensure formulation stability and ease of integration into all types of skin and hair care applications.
Unispheres® Technology sparks curiosity and evokes an emotional connection.
“Beauty is no longer just about results — it’s also about the perception of those results,” says Fabrice Lefèvre, Innovation and Marketing Director. “Unispheres® Technology not only supports product performance — it enriches its perception through visuals that spark curiosity, evoke emotion and foster confidence, creating a deeper, more engaging connection with the product.”
The two Unispheres® collections – Essentials and Signature – align with key industry trends such as personalization, premiumization and holistic well-being. They enhance visual identity, elevate perceived efficacy and create a powerful emotional link between consumer and product.
To learn more, connect to uxbeauty.givaudan.com
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