Testing > Efficacy | Cosmetics & Toiletries

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Croda Highlights New Findings in Indian-heritage Consumers for its Ameyezing 4.0 Under-eye Brightener

Visible improvements were reported in 100% of participants after 56 days, with excellent tolerance

Chemists In Lab Studying Plant Samples In Test Tubes Adobe Stock 535785298

Bio + Chemo Guidance Uncover New Benefits in Known Naturals: Murraya Koenigii Extract Case Study

Fluorescent Lab Petri Dish Testing Concep Adobe Stock 1429444187

Testing Innovators: Submit Now to Take Center Stage at the 2026 C&T Allē Awards

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Haut.AI Launches 'Deep C.A.R.E.' System for More Context-aware Skin Care Matching

The system leverages advanced product tagging and comprehensive skin profiling to enhance personalization.

Pictured here is a clinical test subject before/after captured by Visia skin analysis. This image was created during a clinical test of RoC Skincare RoC 35 protocol users. All tests were conducted at clinics in France, with participants aged 45-plus, who reported their skin looked an average of 9.6 years younger after 90 days.

Beauty Before-and-Afters: How Better Imagery, AI, Social Media and Testing Are Changing the Game

“A high-quality before and after image offers a huge range of benefits. It pushes transparency. You’re no longer stating a claim, you’re demonstrating it."

Young Beautiful Multiracial Girl Smiling Using Facial Skin Care

Modeling and Targeting Cell Communication, Senescence and Immunoevasion to Support Skin Longevity

The present work sought to develop in vitro models to study the mechanisms of key hallmarks of aging: cellular communication, senescence and immunoevasion. The models were then used to test the efficacy of natural actives targeting these mechanisms.

Remastered Fragments™: Smart, Ethical Innovation in Skincare

Fragments remastered™ fuses biotech and sustainability to deliver biomimetic protein fragments via vertical farming. These actives boost collagen, elasticity, and skin structure—clinically proven, ethical, and eco-conscious skincare innovation.

Bee wax honey dipper spray bottle

How Bee-friendly Aqueous Propolis ‘Sticks it’ to Microbiota Dysbiosis, Skin Conditions

An aqueous, or white propolis, extract was tested in vitro and shown to affect microbiota connected with skin conditions. In vivo trials also demonstrated the ingredient’s safety and efficacy in reducing skin discomfort, dryness and body odor.

woman hiking mountains backpack using sunscreen

2025 Will See Faster, More Ethical and Accurate SPF Testing: ISO Approves Two New Methods

In December 2024, the ISO gave its long-awaited final approval of two SPF test methods that experts say are more ethical, economical and accurate than current approaches. One in particular is also reportedly faster, reducing analysis from weeks to days.

'Health and wellness motivations are underpinning this consumer desire, with 46% of U.S. consumers citing moderate or extreme concern over their skin health in 2024, up from 38% in 2023...'

How Dermocosmetics Are Driving the Beauty Revolution: Beauty Accelerate 2025 Preview

"Euromonitor data shows that, since 2019, more U.S. consumers are looking for skin care features like dermatologist-tested, specific ingredients and clinical formulations, motivated by an underlying demand for safety, transparency and healthy living..."

Ron Robinson, BeautyStat

⚠️BeautyStat's Ron Robinson to Explore Science-based Beauty at Beauty Accelerate 2025 👀

Ron Robinson, cosmetic chemist, CEO and founder of BeautyStat, will join the Beauty Accelerate 2025 lineup, participating in the expert panel discussion on: Dermocosmetics and Science-backed Beauty. Register now.

beautiful Asian woman with radiant glowing skin

Testing Tactics in Skin: Evaluating Radiance and Texture

Hydrated, even-toned skin with a natural glow, all indicators of health, has gained popularity in the last decade. This article explores the meaning of skin radiance, its relationship to texture and various ways to measure this desired attribute.

For desirable hair styles, both stiffness and flexibility are necessary – but the two properties are generally considered incompatible.

Isomalto-oligosaccharides Naturally Balance ‘Stiffness’ with Flexibility for Hair Styling Benefits

This article describes enzymatically controlled naturally derived isomalto-oligosaccharides. It demonstrates how they balance stiffness and flexibility to maintain hair styles, as well as reduce the need for synthetic setting polymers.

Transdermal microneedle patches enable active ingredients to bypass the slow diffusional process across the stratum corneum’s barrier to reach directly into the deeper skin layers.

How Dissolving HA Microneedles Change Before/After Application

Dissolvable microneedles have gained popularity to overcome the skin barrier and deliver actives. Here, SEM was used to evaluate changes that occur to microneedles upon application. The results could provide claims and regulatory classification insights.