Testing > Efficacy | Cosmetics & Toiletries

Neuroscents Adobe Stock 109498084

Neuroscents: Leveraging the Predictive Brain for Fragrances that ‘Biohack’ Emotion and Cognition

The predictive brain constructs rather than observes product benefits, and imaging can reveal stages of this construction. This understanding was employed to design fragranced products that influence mood, perception and cognition, as demonstrated here.

Young Indian Woman Using Eye Cream Smiling Adobe Stock 750183058 (1)

Croda Highlights New Findings in Indian-heritage Consumers for its Ameyezing 4.0 Under-eye Brightener

Chemists In Lab Studying Plant Samples In Test Tubes Adobe Stock 535785298

Bio + Chemo Guidance Uncover New Benefits in Known Naturals: Murraya Koenigii Extract Case Study

Fluorescent Lab Petri Dish Testing Concep Adobe Stock 1429444187

Testing Innovators: Submit Now to Take Center Stage at the 2026 C&T Allē Awards

Do your methods and devices put cosmetic innovations to the test? The Cosmetics & Toiletries 2026 Allē Awards want to recognize you - enter now.

Woman Eyes Closed Face Scanning Concept Adobe Stock 315244474

Haut.AI Launches 'Deep C.A.R.E.' System for More Context-aware Skin Care Matching

The system leverages advanced product tagging and comprehensive skin profiling to enhance personalization.

Pictured here is a clinical test subject before/after captured by Visia skin analysis. This image was created during a clinical test of RoC Skincare RoC 35 protocol users. All tests were conducted at clinics in France, with participants aged 45-plus, who reported their skin looked an average of 9.6 years younger after 90 days.

Beauty Before-and-Afters: How Better Imagery, AI, Social Media and Testing Are Changing the Game

“A high-quality before and after image offers a huge range of benefits. It pushes transparency. You’re no longer stating a claim, you’re demonstrating it."

Get an Instant Face Lift for a Refined V-Shape

Get an Instant Face Lift for a Refined V-Shape

Sirtalice™ offers an instant lift and V-shape facial contour in only 30 min. Its long-lasting effects provide firmer, more luminous skin. Inspired by deep sea microorganisms, it gives an on-the-go, freezing blast to awaken skin and emit its true beauty.

woman in red dress floating in water with algae

Microalgal Bio-retinoid: A Retinol Alternative to Gently Rewind Signs of Photoaging

This article compares the efficacy of a bio-retinoid from microalga with that of retinol and bakuchiol to reverse signs of photoaging in vitro. Its efficacy, safety and skin-soothing effects vs. retinol and bakuchiol are also explored in clinical trials.

Bee wax honey dipper spray bottle

How Bee-friendly Aqueous Propolis ‘Sticks it’ to Microbiota Dysbiosis, Skin Conditions

An aqueous, or white propolis, extract was tested in vitro and shown to affect microbiota connected with skin conditions. In vivo trials also demonstrated the ingredient’s safety and efficacy in reducing skin discomfort, dryness and body odor.

woman hiking mountains backpack using sunscreen

2025 Will See Faster, More Ethical and Accurate SPF Testing: ISO Approves Two New Methods

In December 2024, the ISO gave its long-awaited final approval of two SPF test methods that experts say are more ethical, economical and accurate than current approaches. One in particular is also reportedly faster, reducing analysis from weeks to days.

'Health and wellness motivations are underpinning this consumer desire, with 46% of U.S. consumers citing moderate or extreme concern over their skin health in 2024, up from 38% in 2023...'

How Dermocosmetics Are Driving the Beauty Revolution: Beauty Accelerate 2025 Preview

"Euromonitor data shows that, since 2019, more U.S. consumers are looking for skin care features like dermatologist-tested, specific ingredients and clinical formulations, motivated by an underlying demand for safety, transparency and healthy living..."

Ron Robinson, BeautyStat

⚠️BeautyStat's Ron Robinson to Explore Science-based Beauty at Beauty Accelerate 2025 👀

Ron Robinson, cosmetic chemist, CEO and founder of BeautyStat, will join the Beauty Accelerate 2025 lineup, participating in the expert panel discussion on: Dermocosmetics and Science-backed Beauty. Register now.

beautiful Asian woman with radiant glowing skin

Testing Tactics in Skin: Evaluating Radiance and Texture

Hydrated, even-toned skin with a natural glow, all indicators of health, has gained popularity in the last decade. This article explores the meaning of skin radiance, its relationship to texture and various ways to measure this desired attribute.

For desirable hair styles, both stiffness and flexibility are necessary – but the two properties are generally considered incompatible.

Isomalto-oligosaccharides Naturally Balance ‘Stiffness’ with Flexibility for Hair Styling Benefits

This article describes enzymatically controlled naturally derived isomalto-oligosaccharides. It demonstrates how they balance stiffness and flexibility to maintain hair styles, as well as reduce the need for synthetic setting polymers.