š”Ā Beauty AccelerateĀ is returningĀ LIVEĀ to the East Coast March 12-13, 2025, at the Ocean Place Resort & Spa in Long Branch, New Jersey, featuring expert talks from newsmaker brands and innovation thought leaders, networking opportunities, and a boutique exhibition of concept products and services from leading ingredient, packaging and contract/turnkey manufacturing partners. šš½Ā Registration is now open.
Beauty Accelerate 2025 will tackle the dermocosmetics boom with an innovator session, "Dermocosmetics and Science-based Beauty," featuring Peter Tsolis, VP skin care, The Estee Lauder Companies.
"Euromonitor data shows that, since 2019, more U.S. consumers are looking for skin care features like dermatologist-tested, specific ingredients and clinical formulations, motivated by an underlying demand for safety, transparency and healthy living, which is placing a higher reliance on substantiated medical guidance," says Olivia Stelmaszczyk of Euromonitor in a recent analysis.
She adds, "Health and wellness motivations are underpinning this consumer desire, with 46% of U.S. consumers citing moderate or extreme concern over their skin health in 2024, up from 38% in 2023 ... encouraging consumers to further scrutinize the formulations of the products they use daily."
Stelmaszczyk concludes, "This has placed pressure on brands to build trust, with dermocosmetics becoming a standard as they check several consumer demands. Brands drive this phenomenon with proven claims, well-substantiated efficacy and alignment with dermatologists to address skin pathologies."
These dynamics and insights into how brands can tap into them for growth will be the topic of the "Dermocosmetics and Science-based Beauty" session, which will also feature:
- Ron Robinson, Cosmetic Chemist, CEO, Founder, BeautyStat
- Stephen Lynch, Associate VP, Skincare Development, L'Oreal
- Dhaval Bhanusali, Dermatologist, Hudson Dermatology and Laser Surgery
AboutĀ Beauty AccelerateĀ 2025
In an environment of consumer uncertainty, market saturation and rapid technological shifts in R&D and marketing, beauty is at an inflection point.
Thatās whyĀ Beauty AccelerateĀ 2025: Future-proofing Beauty will deliver insights from industry- and category-leading experts and brands, offering practical strategies for product and brand development, marketing, and consumer engagement to deliver growth that lasts.
- Dates: March 12-13, 2025
- Location: Ocean Place Resort & Spa in Long Branch, New Jersey
By uniting the best minds in marketing, R&D and data, this year's event will deliver actionable insights and strategies for brand success in 2025 and beyond.
From expanding the beautyspan with regenerative and longevity-focused innovation to engaging Gen Alpha and Gen Z consumers, this yearās event will provide a 360-degree view of what it takes to succeed in beauty in 2025 and beyond.
Key themes will include:
- Engaging Gen Alpha & Gen Z
- Longevity & (p)rejuvenation: maximizing the beautyspan
- The efficacy imperative: proof is not optional
- Delivering value: insights for demanding consumers across categories
- Obsession-worthy cosmetic packaging: design x function x sustainability
- What the latest data tells us about whatās next in beauty
- Beauty innovations to capture white space
3 Reasons to AttendĀ Beauty AccelerateĀ 2025
š¤ÆThis yearās event is tapping newsmaker brands, R&D technical experts and beauty leaders to present actionable takeaways for brands of every scale and across every beauty category.
š§Ŗ In addition,Ā Beauty Accelerateās Innovator Talks and boutique exhibition will highlight the latest concept products, ingredients, packaging, technologies and services to drive future product development, R&D, marketing and retail success.
šø To bring it all together,Ā Beauty AccelerateĀ 2025 will provide ample networking opportunities, from lunches to a closing cocktail reception to the C&T AllÄ Awards, an evening honoring the best in R&D and brand innovation.
šMore details, including featured speakers, program details and tickets, are coming soon; stay tuned.
šš½ Registration is now open.