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Section: Testing > Sensory
[podcast] Synesthesia Unlocks Experience Design for Consumer Products
"There’s sort of an emerging science here that’s exciting and experiential: we’re moving into a space of experience design that goes beyond a product," says Charles Spence, Ph.D. Learn more from this free podcast series, sponsored by Berjé.
May 10th, 2019
[podcast] Layering Experiences to Create Product Complexity
"[One] area where there’s quite a bit of interest ... is around the notion of complexity. ...In this idea of complexity, [we've done] work in sort of pairing, sequencing and combining." Learn more about this concept from Charles Spence, Ph.D., in this free podcast, sponsored by Berjé.
Apr 8th, 2019
[podcast] The Sound and Scent of Efficacy
"While the consumer will think of ... feeling the softness of hair or smoothness of skin, our research has shown that none of our experiences is just unisensory. ...If we know that perception is multisensory, we start thinking about the role [of other senses]." Learn more from Charles Spence, Ph.D., in this seven-part podcast series, sponsored by Berjé.
Feb 7th, 2019
[podcast] Missed Cues Present Future Sensory Potential
"As marketers think about stimulating more senses in a way they weren’t before, they are still missing one thing: how the senses connect," explains Charles Spence, Ph.D. Learn additional insights from this free podcast, sponsored by Berjé.
Feb 6th, 2019
[podcast] Digitized Products Augment Sensory Reality
"Digital devices can interact with and be personalized for consumers," says Charles Spence, Ph.D. "There are many brands working in this space. It’s mostly been in the drinks/spirits area to start, but is crossing into ice cream, fruit juices and teas. One thinks there has to be a scope to this, as well, in cosmetics and pharmaceuticals." Learn more from our seven-part podcast, sponsored by Berjé.
Dec 3rd, 2018
[podcast] Consumers are Lured by the Right Click Closure
"Marketers ... should engage more of their customer’s senses in a rational and emotional manner. That’s how you can create more engagement with your customer," says Charles Spence, Ph.D. Learn more of his insights from our seven-part podcast series, sponsored by Berjé.
Nov 5th, 2018
[podcast] Taste the Crunch: How Products Engage Consumer Senses
Crunching sounds can make food taste better. Heavier lipstick tubes impress a sense of luxury. How might product developers benefit from these signals? Find out in this podcast series.
Oct 16th, 2018
[podcast] Naturals and Synthetics: On Even Ground?
Burt’s Bees may be best known for its lip balm but things are about to change; at least, if Celeste Lutrario, vice president of research and development for the company, has it her way.
Jun 11th, 2018
[podcast] Biggest Consumer Concerns in Hair
"Today’s concerns are the same as they always have been," says Trefor Evans, Ph.D. "Although every now and then, a new attribute comes along." Learn more in this exclusive podcast and at the TRI-Princeton International Conference on Applied Hair Science.
May 16th, 2018
[podcast] The Smell of Success: P&G's Wilkerson on Consumer-acceptable Scalp Care
What's that smell? Not the infamous selenium. In this exclusive podcast, Rolanda Wilkerson, Ph.D., principal scientist at P&G, shares how the Head & Shoulders brand was re-formulated for consumer-acceptance, among other insights. Listen now!
May 25th, 2017
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