"Digital devices can interact with and be personalized for consumers," says Charles Spence, Ph.D., of the University of Oxford. "For example, sensory apps can give consumers better experiences in the home. There’s one from the Stella Artois beer, launched about 18 months ago in the states, that worked with a pop group, The Roots, to create a track to bring out different notes in the beer. This allows users at home to scan their label and play the track, enabling changes to instrumentation in real-time, or changes in the color scheme, to augment and enhance their tasting experience.
In this seven-part podcast series, sponsored by Berjé, world-renowned experimental psychologist Charles Spence, Ph.D., of the University of Oxford, explores sensory integration in consumer products. (Review Part I and/or Part II, or continue to Part IV.) Our discussion ranges from cosmetic packaging design, fragrance and aroma, to synesthesia, digital tools and more—and how they can cue one another. Click below to listen to the full podcast.