Binding Force: Natural Oxidized Keratin Internalizes Hair Repair


Recent market trends have increased the need for hair protection as consumers experiment with a diverse range of hair colors and styles, and seek to change their look regularly. This has led the industry to develop bond multipliers that protect and repair hair during processing. Bleaching processes, in particular, can be very damaging as they oxidize amino acids, cleave bonds and increase fiber porosity. This ultimately leads to dry, brittle-feeling hair and fiber breakage.

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