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34 Results
Section: Research
Magazine
The Emotion Paradox in Product Testing: A Commentary
A real challenge in the assessment of consumer emotional responses has been the need for validated but meaningful measures. Commentary outlined are benefits and drawbacks of various methods and asks the larger question of precisely what’s being measured.
Literature/Data
Objective Emotional Assessment of Perceivable Wellness Effects
Pulse volume amplitude, skin conductivity, facial muscle activity and other psycho-physiological parameters can give an objective emotional assessment of consumer response to personal care products, enabling substantiation of claims for wellness effects, as demonstrated here in the setting of cosmetics and fabric care.
Consumers/Market
Industry Insight: How Emotions Can Supercharge Cosmetics
In the past, psychology has generally been dismissed as too soft a science to be seriously integrated with cosmetic chemistry—much like traditional medicine and folklore remedies. These doctrines were not lost in the marketing of products, since consumer behavior clearly is driven by emotion, but the application of psychology and emotion has been slow to reach the bench; until more recently.
Literature/Data
Cerebral Beauty: Emotions and Aging, an Ayurvedic Analysis
How might mind-body connections improve skin care? This article provides modern insights as illustrated through ancient ayurvedic principles. The fact that negative emotions and psychological stress affect aging is not ancient folklore, it has been validated scientifically; telomeres, for example, are shorter in pessimists.
Methods/Tools
Emotion AI and What it Means for User Experiences
"In the future, more and more smart devices will be able to capture human emotions and moods in relation to certain data and facts and to analyze situations accordingly."
Sensory
Intersecting the Senses: Synesthesia to Connect Cosmetics with Emotion
Synesthesia presents a great opportunity for innovative concepts in the cosmetics field. Considering its potential, a study was undertaken to develop a product design model based on synesthetic evaluations of tactile, audio, scent and taste stimuli, and supported by neuroscience techniques and implicit and explicit evaluations.
Consumers/Market
Building Product Experiences that Deliver on Consumers’ Emotional Desires
This article delves into the emotions and feelings of product experiences and explores how they impact purchasing decisions. In addition, it considers how to measure emotional responses to design products that meet consumers’ emotional desires.
Event Coverage
[update]
Beauty Accelerate Virtual
: The Mind-Skin-Emotion Connection
Hear more about this during our panel discussion at
Beauty Accelerate Virtual
—to be held Oct. 18-21, 2021.
Consumers/Market
Industry Insight: Perfume to Dial Up Emotion and Well-being
Exploring the effects in detail about fragrance and eliciting positive emotion and experiences, Daniela Garcia, éskia Executive Brand Director for Belcorp Latin America, and co-authors report their findings in this month’s feature article. Garcia provides additional insights in the following excerpt adapted from our video interview.
Event Coverage
Skin Care Gets Emotional at IFSCC
Researchers looked at skin care from a new perspective—a psychological one—during IFSCC 2018 in Munich.
Magazine
Editor's Note: Reemerging Markets and Emotions
This issue of
C&T
both embraces the consumer experience and reexamines reemerging markets such as oral care, natural AP/deo, well-being and more. We hope our latest edition moves your inner innovator.
Sensory
[video] Cosmetics R&D Vlog: How Fragrance Inspires Emotion and Wellness
Perfume can tap into deep consumer emotions to elicit happiness or tranquility and help them through today’s COVID-19 reality. Daniela Garcia, ésika Executive Brand Director for Belcorp Latin America, explains how, with this look at the company's recent research.
Method/Process
Objective Emotional Assessment of Perceivable Wellness Effects
Pulse volume amplitude, skin conductivity, facial muscle activity and other psycho-physiological parameters can give an objective emotional assessment of consumer response to personal care products, enabling substantiation of claims for wellness effects, as demonstrated here in the setting of cosmetics and fabric care.
Event Coverage
Emotion, Visualization and Innovation at IFSCC in Rio
The IFSCC conference covered an array of subjects—from the psychology of rotating brushes, and discussion of neuron-adipocyte crosstalk to limit emotional stress-mediated fat accumulation; to hair straightening and conditioning, various visualization tools, and novel formulation approaches.
Companies
Eco-friendly, Brazilian Culture and Emotion Among the Top Consumer Purchasing Trends
Fragrance and flavor supplier Arylessence has released a report outlining the top trends that define US consumer attitudes. These trends, which include Brazilian culture, an emotional experience and eco-friendly values, can be used by product formulators to address market demand.
Consumers/Market
Expert Opinions on Body Care: Sustainability, Positivity, Biotech and More
From clean label, anti-cellulite and breast enhancement, to stretch marks, sustainability, biotech, body positivity and more, sales in the collective body care segment are on the rise. Following is a brief market survey plus expert industry insights.
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