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Section: Testing

A real challenge in the assessment of consumer emotional responses has been the need for validated but meaningful measures. Commentary outlined are benefits and drawbacks of various methods and asks the larger question of precisely what’s being measured.

The Emotion Paradox in Product Testing: A Commentary

A real challenge in the assessment of consumer emotional responses has been the need for validated but meaningful measures. Commentary outlined are benefits and drawbacks of various methods and asks the larger question of precisely what’s being measured.

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Intersecting the Senses: Synesthesia to Connect Cosmetics with Emotion

Synesthesia presents a great opportunity for innovative concepts in the cosmetics field. Considering its potential, a study was undertaken to develop a product design model based on synesthetic evaluations of tactile, audio, scent and taste stimuli, and supported by neuroscience techniques and implicit and explicit evaluations.

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[video] Cosmetics R&D Vlog: How Fragrance Inspires Emotion and Wellness

Perfume can tap into deep consumer emotions to elicit happiness or tranquility and help them through today’s COVID-19 reality. Daniela Garcia, ésika Executive Brand Director for Belcorp Latin America, explains how, with this look at the company's recent research.

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Skin Care Gets Emotional at IFSCC

Researchers looked at skin care from a new perspective—a psychological one—during IFSCC 2018 in Munich.

Objective Emotional Assessment of Perceivable Wellness Effects

Pulse volume amplitude, skin conductivity, facial muscle activity and other psycho-physiological parameters can give an objective emotional assessment of consumer response to personal care products, enabling substantiation of claims for wellness effects, as demonstrated here in the setting of cosmetics and fabric care.

Emotion, Visualization and Innovation at IFSCC in Rio

The IFSCC conference covered an array of subjects—from the psychology of rotating brushes, and discussion of neuron-adipocyte crosstalk to limit emotional stress-mediated fat accumulation; to hair straightening and conditioning, various visualization tools, and novel formulation approaches.

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