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3 Results
Section: Testing > Method/Process
Sensory
Intersecting the Senses: Synesthesia to Connect Cosmetics with Emotion
Synesthesia presents a great opportunity for innovative concepts in the cosmetics field. Considering its potential, a study was undertaken to develop a product design model based on synesthetic evaluations of tactile, audio, scent and taste stimuli, and supported by neuroscience techniques and implicit and explicit evaluations.
Sensory
[video] Cosmetics R&D Vlog: How Fragrance Inspires Emotion and Wellness
Perfume can tap into deep consumer emotions to elicit happiness or tranquility and help them through today’s COVID-19 reality. Daniela Garcia, ésika Executive Brand Director for Belcorp Latin America, explains how, with this look at the company's recent research.
Method/Process
Objective Emotional Assessment of Perceivable Wellness Effects
Pulse volume amplitude, skin conductivity, facial muscle activity and other psycho-physiological parameters can give an objective emotional assessment of consumer response to personal care products, enabling substantiation of claims for wellness effects, as demonstrated here in the setting of cosmetics and fabric care.
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