Search Cosmetics & Toiletries

4 Results
Type: Article
Section: Testing
A real challenge in the assessment of consumer emotional responses has been the need for validated but meaningful measures. Commentary outlined are benefits and drawbacks of various methods and asks the larger question of precisely what’s being measured.
The Emotion Paradox in Product Testing: A Commentary
A real challenge in the assessment of consumer emotional responses has been the need for validated but meaningful measures. Commentary outlined are benefits and drawbacks of various methods and asks the larger question of precisely what’s being measured.
May 1st, 2022
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Intersecting the Senses: Synesthesia to Connect Cosmetics with Emotion
Synesthesia presents a great opportunity for innovative concepts in the cosmetics field. Considering its potential, a study was undertaken to develop a product design model based on synesthetic evaluations of tactile, audio, scent and taste stimuli, and supported by neuroscience techniques and implicit and explicit evaluations.
Feb 26th, 2018
Objective Emotional Assessment of Perceivable Wellness Effects
Pulse volume amplitude, skin conductivity, facial muscle activity and other psycho-physiological parameters can give an objective emotional assessment of consumer response to personal care products, enabling substantiation of claims for wellness effects, as demonstrated here in the setting of cosmetics and fabric care.
Apr 23rd, 2014
Emotion, Visualization and Innovation at IFSCC in Rio
The IFSCC conference covered an array of subjects—from the psychology of rotating brushes, and discussion of neuron-adipocyte crosstalk to limit emotional stress-mediated fat accumulation; to hair straightening and conditioning, various visualization tools, and novel formulation approaches.
Nov 6th, 2013
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