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27 Results
Type: Article
Hair Care
Evoking Emotion: The Impact of Hair
Following is a brief review of recent hair aging research and emotional connections with consumers. Premature graying and other changes in hair with age are a significant cause of low-self esteem.
Consumers/Market
Evoking Emotion: Well-aging Sensations
Beyond market appeal, products formulated to integrate all the human senses can promote well-being. This column briefly reviews evidence in the literature for connections between skin-feel, application techniques and self care to not only improve skin health, but also promote well aging and overall well-being.
Consumers/Market
Evoking Emotion: Ethnicity, Face Shape and Radiance
Facial attractiveness has a great influence on daily social interactions, and there are biological cues in every culture for perceived facial beauty. This article offers insights about the influence of ethnicity, face shape and skin radiance on perceived attractiveness. It also examines the effects of ovulation and fertility, whose physical manifestations enhance this perception.
Consumers/Market
Evoking Emotion: Perceiving Aging Mentally and Physically
Skin care has been linked to the emotional well-being of consumers from the inside out. This leads to innovative skin care that not only helps with mature features, but also with mental wellness.
Literature/Data
Evoking Emotion: Clean Slate
Skin washing is a daily occurrence that can impact the stratum corneum (SC), causing dryness and flaking. This has spurred the evolution of cleansers to protect the SC. Such treatments, as well as their application methodologies, can benefit consumers both mentally and physically, as this brief review illustrates.
Consumers/Market
Evoking Emotion: Stress Less with Skin Care
Stress can have an impact on skin health and vice versa. Furthermore, reducing stress can benefit consumer health in general, both physically and mentally. Here, the author describes the human stress response, touch to reduce stress, tools for well-being and ideas to formulate skin care to reduce stress; e.g., using feel and fragrance to ease the body and mind.
Consumers/Market
Evoking Emotion: Making Consumers Comfortable in Their Skin
Skin health considerations are becoming more complex as research advances; take the microbiome and the questions it raises, for example. As such, the skin’s barrier integrity has become a focus. In relation to skin health, this column explores how a product’s skin feel and visible impact can improve consumers’ appearance, overall health and comfort in their own skin.
Consumers/Market
Evoking Emotion: Bathing for Mind, Body and Self-care
This article presents research on the sense of well-being and relaxation that bathing can create and proposes its further exploration for self-care. Bathing provides various benefits, whether for personal hygiene, religious ritual or therapeutic purposes, to heal not only the body, but the mind.
Literature/Data
Evoking Emotion: Internal and External Factors in Sensitive Skin
The science behind sensitive skin is subjective but consumers have a self-perceived notion on sensitivity. Self-esteem and first impressions have inspired an increased demand for sensitive skin products.
Magazine
Oxytocin Release for Stress and Self-Care
This research supports the role of both social interactions and skin care to alleviate stress and argues for products to harness physiological principles and aim to magnify oxytocin release as a part of self-care.
Magazine
Next In Skin: How EEG Uncovers Brain-skin Axis Interactions for Beauty
This article highlights recent data acquired by EEG to explore how skin care products affect the brain. Most of the studies outlined conclude that skin care products show clear positive effects on the brain, as demonstrated by alpha brain wave activity.
Consumers/Market
Editor's Note: Bag of Emotions
This magazine issue, with its focus on emotion during isolation from COVID-19 couldn't have come at a better time. Our May issue is about how emotions connect to cosmetics through self-care, skin care and hair care.
Consumers/Market
Expert Opinions: Skin Care and Emotion
In our May edition of Expert Opinions, we ask experts about skin care and how it connects to emotion. These opinions divulge in personal beliefs, the bigger picture impact, sustainability and transparency.
Magazine
The Emotion Paradox in Product Testing: A Commentary
A real challenge in the assessment of consumer emotional responses has been the need for validated but meaningful measures. Commentary outlined are benefits and drawbacks of various methods and asks the larger question of precisely what’s being measured.
Literature/Data
Objective Emotional Assessment of Perceivable Wellness Effects
Pulse volume amplitude, skin conductivity, facial muscle activity and other psycho-physiological parameters can give an objective emotional assessment of consumer response to personal care products, enabling substantiation of claims for wellness effects, as demonstrated here in the setting of cosmetics and fabric care.
Consumers/Market
Industry Insight: How Emotions Can Supercharge Cosmetics
In the past, psychology has generally been dismissed as too soft a science to be seriously integrated with cosmetic chemistry—much like traditional medicine and folklore remedies. These doctrines were not lost in the marketing of products, since consumer behavior clearly is driven by emotion, but the application of psychology and emotion has been slow to reach the bench; until more recently.
Magazine
How Facial Emotional Expressions Affect Age Perception
This article describes the human emotional response and how it relates to cosmetics. It also demonstrates how facial emotional expressions can impact perceived age and reveals what, in photographs, viewers focus on to make this determination.
Sensory
Intersecting the Senses: Synesthesia to Connect Cosmetics with Emotion
Synesthesia presents a great opportunity for innovative concepts in the cosmetics field. Considering its potential, a study was undertaken to develop a product design model based on synesthetic evaluations of tactile, audio, scent and taste stimuli, and supported by neuroscience techniques and implicit and explicit evaluations.
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