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Section: Research
Organic/COSMOS
Words from Wiechers on 'Naturals'
In this installment of our Words from Wiechers series, the late Johann challenges us to question the concept of
natural
, as its meaning has become distorted.
Efficacy
Words from Wiechers: Off the Scales?
In this installment of our Words from Wiechers series, the late author reviews three types of lies in the cosmetics industry: "lies, damn lies and statistics," keeping our statistical honor in check.
Tech Transfer
Words from Wiechers: Dancing to the Dollar
In this installment of our "Words from Wiechers" series, co-author O'Lenick disagrees with Wiechers's belief that cosmetic and pharma businesses are driven by the same dynamics. Read on to learn more.
Cosmetic Ingredients
Words from Wiechers: Without Penetration, No Delivery
This somewhat tongue-in-cheek edition of our "Words from Wiechers" series offers insight to improve the efficacy of actives.
Methods/Tools
Words from Wiechers: Organized Chaos
Wiechers wrote, "Mechanisms of action may be very complex and seem chaotic but you can create your own order in this chaos and only then [does] this chaos come to life." O'Lenick explores how in this month's Words from Wiechers series.
Efficacy
Words from Wiechers: Cosmetic
Idols
In this month's "Words from Wiechers" series, we learn that while proper branding and marketing are a prerequisite for initial success, it is the consumer experience and satisfaction that will drive resale and ultimate success of a product.
Efficacy
Words from Wiechers: Mediocre Mediocracy?
In this installment of our Words from Wiechers series, cosmetic scientists are reminded to not just perform proper science, but also to communicate the results properly and in the right context to avoid misinterpretation—and misinformation.
Methods/Tools
Words from Wiechers: The Need for Fresh 'Blood'
In this edition of our Words from Wiechers series, the late author encourages the industry to bring outside ideas and people into the industry. While he wrote it in 2001, it remains relevant today.
Methods/Tools
Words from Wiechers: Indecent Proposal
In this installment of our Words from Wiechers series, the late author toys with our imaginations over the dynamics of pricing that occur between buyers and suppliers. O'Lenick proposes a different perspective in light of market realities.
Methods/Tools
Words from Wiechers: Bad Hair Day
This Words from Wiechers highlights the lack of formulations for segments of the population that have specific needs based upon hair or skin type. Presenting Wiechers's insights is Tony O'Lenick; Ali Syed, Ph.D., of Avalon Industries, shares additional expertise.
Methods/Tools
Words from Wiechers: Written Exclusively for You
In this month's Words from Wiechers series, we see cosmetic ingredient exclusivity agreements as a "game" in which Wiechers notes, "If the option of punishing your co-players is introduced, the level of defection goes down." Learn more in this discussion.
Efficacy
Words from Wiechers: The Power of Suggestion
In this edition of our Words from Wiechers series, the late author explains the power of belief in product efficacy—and why products should be evaluated based on the perceived value they deliver to consumers.
Claims/Labeling
Words from Wiechers: A Smelly Business
In this month's "Words from Wiechers" series, we focus on cosmetic regulation, risk/benefit analysis and public education as exemplified through the 7th Amendment to the European Cosmetic Directive and the mandate for fragrance allergen disclosures on product labels.
Methods/Tools
Words from Wiechers on 'Shaken, Not Stirred' Cosmetics R&D
In this installment of our Words from Wiechers series, the late author encourages the industry to put more energy into products; i.e., "shaking, not stirring" them, for more innovative outcomes.
Efficacy
Words from Wiechers on 'Snake Oil Sellers'
Now more than ever, "snake oil sellers" have access to consumers, which may be, in part, why the industry is consistently under attack. In this first installment of our new "Words from Wiechers" series, column editor Tony O'Lenick shares lessons for the betterment of both formulas and the industry's overall credibility.
Consumers/Market
Words from Wiechers: Getting it Right or Being Right
In this installment of our Words from Wiechers series, the authors discuss contradictions between the universality of cosmetic science and local and ethnic preferences for beauty.
Consumers/Market
Words from Wiechers: Let's Get Visual
In this installment of our Words from Wiechers series, the authors debate the impact on consumers of strikingly visual fashion advertisements versus cosmetic ads that are text-heavy.
Methods/Tools
Words from Wiechers: Sustainability Yes, But of What?
How well has our industry adopted sustainability? Find out what Tony O'Lenick and the late Johann Wiechers, Ph.D., think in this edition of our "Words from Wiechers" series.
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