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Consumers/Market
Words from Wiechers: Let's Get Visual
In this installment of our Words from Wiechers series, the authors debate the impact on consumers of strikingly visual fashion advertisements versus cosmetic ads that are text-heavy.
Consumers/Market
Words from Wiechers: Getting it Right or Being Right
In this installment of our Words from Wiechers series, the authors discuss contradictions between the universality of cosmetic science and local and ethnic preferences for beauty.
Methods/Tools
Words from Wiechers: Written Exclusively for You
In this month's Words from Wiechers series, we see cosmetic ingredient exclusivity agreements as a "game" in which Wiechers notes, "If the option of punishing your co-players is introduced, the level of defection goes down." Learn more in this discussion.
Methods/Tools
Words from Wiechers: Bad Hair Day
This Words from Wiechers highlights the lack of formulations for segments of the population that have specific needs based upon hair or skin type. Presenting Wiechers's insights is Tony O'Lenick; Ali Syed, Ph.D., of Avalon Industries, shares additional expertise.
Consumers/Market
Keeping Cosmetics in Check: How Scientific are Cosmetics?
This brief commentary explores the complexity of cosmetic formulas and proposes and approach to express scientific information about these formulas to non-scientific experts.
