This article delves into the emotions and feelings of product experiences and explores how they impact purchasing decisions. In addition, it considers how to measure emotional responses to design products that meet consumers’ emotional desires.
Photo credit: Strelciuc
Perhaps more than any other industry, beauty and personal care holds a powerful connection with consumers, who have strong feelings about the brands they use. Purchasing decisions around products form a part of consumers’ identities and when incorporated into daily routines, products can impact users’ ever-changing emotions.1
