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9 Results
Section: Research > Methods/Tools
Event Coverage
[updated] Virtual Roundtable: Emotional Design for Cosmetics
Join John Jiménez, senior researcher of Belcorp Colombia, in this exploration of the senses and how they contribute to your branding and product experiences.
Magazine
The Emotion Paradox in Product Testing: A Commentary
A real challenge in the assessment of consumer emotional responses has been the need for validated but meaningful measures. Commentary outlined are benefits and drawbacks of various methods and asks the larger question of precisely what’s being measured.
Methods/Tools
Emotion AI and What it Means for User Experiences
"In the future, more and more smart devices will be able to capture human emotions and moods in relation to certain data and facts and to analyze situations accordingly."
Sensory
Intersecting the Senses: Synesthesia to Connect Cosmetics with Emotion
Synesthesia presents a great opportunity for innovative concepts in the cosmetics field. Considering its potential, a study was undertaken to develop a product design model based on synesthetic evaluations of tactile, audio, scent and taste stimuli, and supported by neuroscience techniques and implicit and explicit evaluations.
Literature/Data
Cerebral Beauty: Emotions and Aging, an Ayurvedic Analysis
How might mind-body connections improve skin care? This article provides modern insights as illustrated through ancient ayurvedic principles. The fact that negative emotions and psychological stress affect aging is not ancient folklore, it has been validated scientifically; telomeres, for example, are shorter in pessimists.
Event Coverage
Skin Care Gets Emotional at IFSCC
Researchers looked at skin care from a new perspective—a psychological one—during IFSCC 2018 in Munich.
Sensory
[video] Cosmetics R&D Vlog: How Fragrance Inspires Emotion and Wellness
Perfume can tap into deep consumer emotions to elicit happiness or tranquility and help them through today’s COVID-19 reality. Daniela Garcia, ésika Executive Brand Director for Belcorp Latin America, explains how, with this look at the company's recent research.
Event Coverage
Emotion, Visualization and Innovation at IFSCC in Rio
The IFSCC conference covered an array of subjects—from the psychology of rotating brushes, and discussion of neuron-adipocyte crosstalk to limit emotional stress-mediated fat accumulation; to hair straightening and conditioning, various visualization tools, and novel formulation approaches.
Companies
Eco-friendly, Brazilian Culture and Emotion Among the Top Consumer Purchasing Trends
Fragrance and flavor supplier Arylessence has released a report outlining the top trends that define US consumer attitudes. These trends, which include Brazilian culture, an emotional experience and eco-friendly values, can be used by product formulators to address market demand.
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