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Type: Video
Section: Research > Methods/Tools
Sensory
[video] Cosmetics R&D Vlog: How Fragrance Inspires Emotion and Wellness
Perfume can tap into deep consumer emotions to elicit happiness or tranquility and help them through today’s COVID-19 reality. Daniela Garcia, ésika Executive Brand Director for Belcorp Latin America, explains how, with this look at the company's recent research.
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