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4 Results
Type: Article
Section: Research > Methods/Tools
A real challenge in the assessment of consumer emotional responses has been the need for validated but meaningful measures. Commentary outlined are benefits and drawbacks of various methods and asks the larger question of precisely what’s being measured.
The Emotion Paradox in Product Testing: A Commentary
A real challenge in the assessment of consumer emotional responses has been the need for validated but meaningful measures. Commentary outlined are benefits and drawbacks of various methods and asks the larger question of precisely what’s being measured.
May 1st, 2022
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Cerebral Beauty: Emotions and Aging, an Ayurvedic Analysis
How might mind-body connections improve skin care? This article provides modern insights as illustrated through ancient ayurvedic principles. The fact that negative emotions and psychological stress affect aging is not ancient folklore, it has been validated scientifically; telomeres, for example, are shorter in pessimists.
May 1st, 2020
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Intersecting the Senses: Synesthesia to Connect Cosmetics with Emotion
Synesthesia presents a great opportunity for innovative concepts in the cosmetics field. Considering its potential, a study was undertaken to develop a product design model based on synesthetic evaluations of tactile, audio, scent and taste stimuli, and supported by neuroscience techniques and implicit and explicit evaluations.
Feb 26th, 2018
Emotion, Visualization and Innovation at IFSCC in Rio
The IFSCC conference covered an array of subjects—from the psychology of rotating brushes, and discussion of neuron-adipocyte crosstalk to limit emotional stress-mediated fat accumulation; to hair straightening and conditioning, various visualization tools, and novel formulation approaches.
Nov 6th, 2013
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