Oral care, as an essential consumer product segment, has helped to carry the cosmetic and personal care industry through unknown COVID-19 times. And like other categories, it too has been reshaped by changing consumers needs; as well as innovation.
He added that innovations of the past year have extended the range of these targets, aided by advances in knowledge of tooth biology and correct oral hygiene. Thus, functions have extended in three key areas: 1) the use of biomimetic materials as alternatives to fluoride-based remineralizers; 2) growing attention to respect the balance of the oral microbiome; and 3) oral hygiene to support strategies to prevent the transmission of the coronavirus.
In relation, Bifulco describes three Kalichem ingredients to serve in these new capacities:
- Kalident (INCI: Hydroxyapatite), a biomimetic hydroxyapatite to remineralize teeth;
- Kalhygienic Oris (INCI: Hydroxyapatite (and) Cetylpyridinium Chloride (and) Water (aqua)), which is based on biomimetic hydroxyapatite and functionalized with a hygienizing surfactant for long-term protection action against biological agents; and
- Kalibiome Oris (INCI: Lactobacillus Ferment (and) Mannitol), based on postbiotics obtained through a bio-fermentation process, which specifically supports sensitive gums and teeth.
Register now to listen and learn more; it's free.