AP/Deodorant

Future ads must not feature claims that competing deodorants or antiperspirants, by inhibiting perspiration or containing synthetic ingredients including aluminium salts, are linked to health problems such as hormonal imbalances, itchiness, rashes or body odor.
ASA Rules Wild Cosmetics Deodorant Claims are Misleading
The UK-registered Advertising Standards Agency (ASA) upheld its ruling that a Dec. 2, 2022, YouTube ad and information posted on the website of deodorant manufacturer Wild Cosmetics misled consumers. The ad can no longer appear in the original form.
May 18th, 2023
Glycerin reportedly has antibacterial properties, primarily as an osmolyte. By creating osmotic pressure, it can disable or destroy bacteria cells.
Oobleq Highlights Simple Starch Hydrogel Deodorant
Cashmere Mist Deodorant offers scent notes of lily of the valley, bergamot, amber, musk, Moroccan jasmine and sandalwood.
Donna Karan Releases Cashmere Mist Deodorant
Latest
Variability among several ingredients allows for tuning rheology, carrying capacity, moisture vapor transmission rate and adhesive strength.
GluEco Highlights Bio-based Dermal Adhesive for Topical Delivery
Developed through a licensing agreement with Purdue University, the DermAmaize adhesive film provides the long term delivery of antimicrobial oils, antioxidants, vitamins, soothing agents, bioactives and more.
Dec 5th, 2022
PrimalHyal™ Hydra[+], the novel cationic HA
Sponsored
PrimalHyal™ Hydra[+], the novel cationic HA
Givaudan Active Beauty expands the boundaries of skin hydration with the launch of PrimalHyal™ Hydra[+], a new cationic HA crafted by white biotech. This unique cosmetic active outperforms standard HA hydration benefits by at least a factor of 2.
May 1st, 2023
The inventors have discovered that the anhydrous sticks have a good sensory profile, improved stability, great dispersion, optimal hardness, excellent payload and statistically superior anti-odor efficacy.
Patent Pick: L'Oréal Sticks it to Odor with Magnesium-based Deodorant Solid
L'Oréal has applied for a patent on a stable sensorial deodorant emulsion stick comprising a magnesium salt as an alternative to undesirable aluminum salts.
Jul 21st, 2022
This week's label challenge answer is Tom's of Maine Deodorant, Men's Long Lasting Wide Stick Deodorant in the mountain spring scent.
Label Challenge Answer: Tom's of Maine Deodorant, Men's Long Lasting Wide Stick Deodorant
Cosmetics & Toiletries puts your formulating skills to the test with this weekly Label Challenge. Challenges are posted to social media on Monday, you respond in the comments, and we give the answers in our Friday newsletter.
Jun 23rd, 2022
The updated Weightless Dry Spray Collection was redesigned to give women protection with a targeted application that gets more product where it’s needed with less cloud.
P&G's Secret Weightless Dry Spray Collection Provides 48-hr Protection
The updated Weightless Dry Spray Collection was redesigned to give women protection with a targeted application that gets more product where it’s needed with less cloud.
Jun 7th, 2022
Unilever recently featured two Rexona team members who shared how they developed the company's patented deodorant technology that provides 72-hr sweat and odor protection.
Unilever Highlights Rexona Innovators on 72-hr Deodorant Protection
Unilever recently featured two Rexona team members who shared how they developed the company's patented deodorant technology that provides 72-hr sweat and odor protection.
May 24th, 2022
As body odor is negatively perceived in modern times, it is up to the formulator to continuously innovate to create effective yet safe AP/deo products. Described here are the formulation similarities and differences of AP/deos and their optimization for odor control.
Formulating Forum: Deodorants Versus Antiperspirants
As body odor is negatively perceived in modern times, it is up to the formulator to continuously innovate to create effective, safe AP/deo products. Described are the formulation similarities and differences of AP/deos and optimization for odor control.
May 1st, 2022
In light of this movement, formulation approaches to optimize naturally focused, new age deodorants are outlined here. Current market examples also are provided. An evolution toward plant-based, resource-renewable and environmentally sound technologies is transforming the antiperspirant and deodorant category.
Controlling Odor and Wetness in a Newer, Greener Age
In light of the plant-based, resource-renewable and environmentally sound technologies movement, formulation approaches to optimize naturally focused, new age deodorants are outlined here. Current market examples also are provided.
May 1st, 2022
Body Powder
Arm & Hammer Launches Sport Collection Body Powder and Gear/Shoe Refresher Spray
The new Sport collection products are based on the company's Fresh Guard Technology and old favorite: sodium bicarbonate (baking soda).
May 2nd, 2022
The following AP/deo and oral care formulas such as fluoride-free toothpaste, clear antiperspirant roll-on solution and more are presented in this formulary. Readers should note in some cases, companies or ingredients may have changed. Read on for more.
Cosmetics & Toiletries Antiperspirant, Deodorant (AP/Deo) and Oral Care Formulary
The following AP/deo and oral care formulas such as fluoride-free toothpaste, clear antiperspirant roll-on solution and more are presented in this formulary. Readers should note in some cases, companies or ingredients may have changed. Read on for more.
May 1st, 2022
This 'Read the Label' focuses on natural deodorant and reusable packaging, and the product under review is Wild’s Bergamot & Grapefruit Natural Deodorant. The product contains tapioca starch, zinc ricinoleate, shea and cocoa butter, and more.
Read the Label: Wild–Bergamot & Grapefruit Natural Deodorant
This "Read the Label" focuses on natural deodorant and reusable packaging, and the product under review is Wild’s Bergamot & Grapefruit Natural Deodorant. The product contains tapioca starch, zinc ricinoleate, shea and cocoa butters, and more.
Apr 15th, 2022