Ayurveda in Cosmetics Part I: Total Wellness Achieved by a Traditional Means

Mar 4th, 2016

Vinay Kumar Singh, Mikasa Cosmetics Limited, Ahmedabad

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According to market researchers, consumers worldwide are going green, and this is especially true in the cosmetics market. In recent years, growth in the beauty market has been driven by products that use natural or herbal components—and the market share of these natural-based products has been increasing gradually.

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