Skincare and cosmetics brand Neutrogena announced the launch of Cloud-Tech, a new sunscreen technology featuring bemotrizinol (BEMT). The new technology is available in two new products: Clear Face Sunscreen SPF 60 and Ultra Sheer Daily Face Sunscreen SPF 70.
“Cloud-Tech was inspired by the K-beauty sunscreens consumers love and the experience they increasingly expect from daily sun protection,” said Chris Riat, global Neutrogena brand leader. “As a leader in sincere, Neutrogena has a responsibility to keep advancing the category. This launch reflects how we are challenging outdated expectations and delivering the high-level protection consumers need in a formula they will want to wear every day.”
According to the company’s press release, Cloud-Tech combines BEMT with existing filters in the brand’s proprietary Helioplex360 technology. Further, the technology allows for a weightless feel and “invisible” texture while maintaining UVA/UVB coverage.
Neutrogena’s Clear Face Sunscreen SPF 60 and Ultra Sheer Daily Face Sunscreen SPF 70 are available for purchase at Amazon and will be available at retailers in the US soon.
