My dictionary has two definitions of the term significant. As others have pointed out, a research finding may be true without being important. When statisticians say a result is “highly significant,” they mean it is very probably true. Importance and meaning are determined by the consumer.
Significant Statistical Differences in Sensory Research
July 26, 2013
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Consumer Preferences for At Home US Hair Colorants, a Sensient/Mintel Survey — Sensient Cosmetic Technologies
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