My dictionary has two definitions of the term significant. As others have pointed out, a research finding may be true without being important. When statisticians say a result is “highly significant,” they mean it is very probably true. Importance and meaning are determined by the consumer.
Significant Statistical Differences in Sensory Research
July 26, 2013
Fill out my online form.
Most Popular in Sensory Properties
- 1How Damaged is Hair? Part I: Surface Damage
- 2Evaluating Hair Conditioning with Instrumental Combing
- 3Intersecting the Senses: Synesthesia to Connect Cosmetics with Emotion
- 4Micelle Mash-up: Study Explores Surfactant vs. Fragrance Partitioning
- 5Evaluating the Physiochemical Properties of Emollient Esters for Cosmetic Use
- 6[podcast] Synesthesia Unlocks Experience Design for Consumer Products
- 7Symrise’s Thermolat Reveals Warming Test Results
- 8Ranking Body Creams by Sensory Properties
- 9[podcast] Layering Experiences to Create Product Complexity
- 10Using Texture Analysis to Benchmark Cosmetic Quality
- Using Texture Analysis to Benchmark Cosmetic Quality
12/19/2018, Bob McGregor, Eric Chiang and Chris Freeman, AMETEK Brookfield, Middleboro, MA
- [podcast] Consumers are Lured by the Right Click Closure
11/5/2018, Rachel Grabenhofer with Charles Spence, Ph.D.