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Type: Article

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Intersecting the Senses: Synesthesia to Connect Cosmetics with Emotion

Synesthesia presents a great opportunity for innovative concepts in the cosmetics field. Considering its potential, a study was undertaken to develop a product design model based on synesthetic evaluations of tactile, audio, scent and taste stimuli, and supported by neuroscience techniques and implicit and explicit evaluations.

This article delves into the emotions and feelings of product experiences and explores how they impact purchasing decisions. In addition, it considers how to measure emotional responses to design products that meet consumers’ emotional desires.

Building Product Experiences that Deliver on Consumers’ Emotional Desires

This article delves into the emotions and feelings of product experiences and explores how they impact purchasing decisions. In addition, it considers how to measure emotional responses to design products that meet consumers’ emotional desires.

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Industry Insight: Perfume to Dial Up Emotion and Well-being

Exploring the effects in detail about fragrance and eliciting positive emotion and experiences, Daniela Garcia, éskia Executive Brand Director for Belcorp Latin America, and co-authors report their findings in this month’s feature article. Garcia provides additional insights in the following excerpt adapted from our video interview.

This issue of C&T both embraces the consumer experience and reexamines reemerging markets such as oral care, natural AP/deo, well-being and more. We hope our latest edition moves your inner innovator.

Editor's Note: Reemerging Markets and Emotions

This issue of C&T both embraces the consumer experience and reexamines reemerging markets such as oral care, natural AP/deo, well-being and more. We hope our latest edition moves your inner innovator.

Objective Emotional Assessment of Perceivable Wellness Effects

Pulse volume amplitude, skin conductivity, facial muscle activity and other psycho-physiological parameters can give an objective emotional assessment of consumer response to personal care products, enabling substantiation of claims for wellness effects, as demonstrated here in the setting of cosmetics and fabric care.

Emotion, Visualization and Innovation at IFSCC in Rio

The IFSCC conference covered an array of subjects—from the psychology of rotating brushes, and discussion of neuron-adipocyte crosstalk to limit emotional stress-mediated fat accumulation; to hair straightening and conditioning, various visualization tools, and novel formulation approaches.

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Protect the skin from emotional stress damages with SEPIBLISS™ FEEL

To ensure the protection of skin from emotional stress damage, which is directly linked to well-being, Seppic has developed an innovative wellness approach that demonstrates feel-good soothing properties through SEPIBLISS™ FEEL.

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Read the Label: Aveeno Daily Moisturizing Body Lotion for Dry Skin

"I would recommend this [Aveeno Daily Moisturizing Body Lotion] to anyone with sensitive or dry skin as it’s affordable and works. . . after two weeks of daily application, any visible signs of dryness, redness or itching had significantly reduced–even after stopping use of the product."

Body positivity is a major trend in the body care sector, and considering the pressures of modern life, consumers are looking for more ways to look and feel confident. ... Effective body care products are a valuable tool in this journey to greater positivity.

Expert Opinions on Body Care: Sustainability, Positivity, Biotech and More

From clean label, anti-cellulite and breast enhancement, to stretch marks, sustainability, biotech, body positivity and more, sales in the collective body care segment are on the rise. Following is a brief market survey plus expert industry insights.

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