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Section: Research > Consumers/Market

The survey shows that 32% of women will continue to dye their hair exclusively at home in 2021.

Garnier Surveys Quarantine Hair Color Habits

Garnier surveyed 2,000 American women to reveal one in three women dyed their hair in 2020 during quarantine; 32% say they will continue to dye their hair exclusively at home in 2021.

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Industry Insight: High Tensions in Hair

In this "Industry Insight" adapted from an interview with Jennifer Marsh, Ph.D. (JM), research fellow of Procter & Gamble, Marsh explores this high tension line and considers how product developers could potentially restore balance.

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Global Hair Market Set to Reach New Heights

According to a report from Research and Markets, increasing air pollution, technological innovation and a rise in hair-related problems will drive growth in the hair care market around the globe.

African Consumers Worldwide Unhappy with Hair Care Options

In a new report on African consumers and their behavior in the hair care market, Diagonal Reports shows a rise of the "chemophobe" consumers, as well as how online retail and engagement is changing expectations.

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[video] Thought Leaders: Hair Shine, Dimethicone and Deodorant

In this weekly video chat, Cosmetics & Toiletries Assistant Editor, Michele Behrens and Managing Scientific Editor, Rachel Grabenhofer sit down to discuss the market relevance of the top-searched terms on C&T's website. Watch now.

This 'Expert Opinions' features topics related to hair and scalp cleansing and care with skinification, ZPT ban, fermentation and damage repair self-care.

Expert Opinions: Hair and Scalp Cleansing and Care

This "Expert Opinions" features topics related to hair and scalp cleansing and care with skinification, ZPT ban, fermentation and damage repair self-care.

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Taking Hair and Scalp Care to New Heights

This issue of C&T is at the forefront of hair/scalp science, exploring test methods, trends and innovations. It also revisits the fundamentals of formulating with ZnO, for mineral sunscreens, and presents an upcycled tea extract to counteract photodamage.

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[poll results] Which of the Following Claims is the Most Challenging to Attain?

Marketing's project briefs may be an ever-moving target but the beauty industry never sleeps. This made us wonder: which of the following claims is the most challenging to attain? Preservative-free, biodegradable or clean? Please take our poll!

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Editor’s Note: New Frontiers in Hair Follicles

Could the exosome be a new frontier for healthy hair? What about “growing” benefits within the fiber itself? These advances suggest hair is not as “dead” as we thought; or at the very least, the living portion can be influenced. This issue is focused on textured hair treatments and biology, emotional ties to hair, low-water surfactants, water resistance vs. rheology and more.

Bubble founder Shai Eisenman recently told Forbes, “When you look at the skincare world, there's been so much innovation on the prestige side, new products and brands coming in every day. But when you look at more affordable price points and more accessible retailers, people are still stuck with exactly the same stuff that I had when I was younger...'

How Bubble Skincare is Winning Gen Alpha, Gen Z & Beyond: Beauty Accelerate 2025 Preview

Bubble has tapped exponential growth by focusing on Gen Z and Alpha consumers, diving into trends like merchified products, and riding waves of TikTok virality.

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'Sunburning' to Heal Acne is the Latest Terrifying TikTok Trend

You read right. Some TikTok influencers are claiming sunburning heals acne. Thankfully experts are warning against it. Here, we explore this claim with three industry experts to understand the rationale, uncover the truth and attempt to refute it.

Anti-aging Hair Care on the Rise

Taking an ingredient-focused approach typically seen with skin care, anti-aging hair care products are becoming a big trend, particularly with baby boomers.

Anti-aging Helping Mature Hair Care Markets

The U.S. and Japanese hair care markets are being bolstered by anti-aging ingredients and sunscreens.

The intersection of hair health, skinification, sustainability and inclusion are driving significant hair category growth.

7 Keys to the Hair Wellness Boom

From scalp care to exposomal defense to personalized care for textured hair, this red-hot category is set for further innovation.

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Expert Opinions: Hair, Scalp and Gentle Cleansing

Expert opinions offer insight and analysis on hair, scalp and gentle cleansing—more specifically, mega mildness, water consciousness, germ-killing, microbiome care and naturals.

Hair twists are trending, and reportedly benefit hair by protecting it so it can grow longer. Is this true? One expert responds.

Trending: Clean K-Beauty and Textured Hair Twists

This week's look at top consumer trends uncovered rising interest in one clean K-Beauty brand, and modern twists for textured hair. Read on for more.

Sixty-two percent of survey respondents note they use more than three products daily to improve or maintain hair health.

Inside Consumers’ Growing Awareness of Hair & Scalp Health

New survey data uncovers top concerns, product usage habits, unmet needs and more.

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70% of Cocotique Subscribers Prefer to Wear Hair Natural

"Women of color have a wide range of textures and it's difficult to determine which product works best for a particular texture. It's important for companies to embrace and celebrate this uniqueness."

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