[poll results] Which of the Following Claims is the Most Challenging to Attain?

Jun 3rd, 2024

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Image by Irina Ukrainets at Adobe Stock

Marketing's project briefs may be an ever-moving target but the beauty industry never sleeps.

This made us wonder: Which of the following claims is the most challenging to attain? Preservative-free, biodegradable or clean?

46% of you said preservative-free, 27% of you said biodegradable and 27% of you said clean.

Check back on Tuesday for another 1-click poll!

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[poll results] How Meticulously do You Document Your Formula Processes and Ingredient Ratios?

We're all pressed for time, especially considering shortened product development cycles, so in our last poll, we asked: How meticulous are you about documenting your formula processes and ingredients? Here's what you said.

Active ingredient XYLISHINE™C to restore scalp and fiber for beautiful hair

Active ingredient XYLISHINE™C to restore scalp and fiber for beautiful hair

Seppic introduces XYLISHINE™C, an active ingredient that acts globally to repair the scalp and hair cuticles. It is a perfect active for hair care with an action both on scalp and fibers for moisturized and beautiful hair results.

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[poll results] How Much Effort Does Your Company Put into Educating Consumers on Cosmetic Science?

Last week, we highlighted a study showing that correcting misbeliefs about products could attenuate consumers' reduced willingness to pay for them. We asked you: How much effort does your company put into educating beauty consumers? Here's what you said.

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[poll results] How Much Consideration do You Give to Packaging Sustainability in Your Formulations?

Sustainability when it comes to cosmetics packaging is perhaps one of the biggest points of scrutiny by consumers. But beauty companies have begun to move the needle, per Nielsen. This was also demonstrated in last week's poll results.

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[poll results] To What Extent do Influencer Preferences or Collaborations Impact Your Formulation Decisions?

Per Mintel, 1 in 5 consumers use social media to learn about new beauty products. But influencers can also negatively impact the industry with misleading claims. We asked: How much do influencers impact your formulating work? Here's what you said.

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[poll results] Which Market Segment do you Most Enjoy Formulating Products for?

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[poll results] How Often do you Experiment with Innovative Textures or Sensorial Experiences in Your Formulations?

The principles adhere to prevention, atom economy, less hazardous chemical synthesis, designing safer chemicals, safer solvents and auxiliaries, design for energy efficiency, use of renewable feedstocks, reduce derivatives [sic], catalysis and more.

[poll results] How Much do you Adhere to Green Chemistry Principles in Your Formulation Processes?

The principles adhere to prevention, atom economy, less hazardous chemical synthesis, designing safer chemicals, safer solvents and auxiliaries, design for energy efficiency, use of renewable feedstocks, reduce derivatives [sic], catalysis and more.

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[poll results] How much Emphasis do you Place on the Biodegradability of Materials when Formulating new Products?

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[poll results] Which of the Following is the Most Difficult to Prove?

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[poll results] Which of the Following Issues is the Most Pressing for our Industry?

Microbial contamination, cyclic silicones ban or benzene contamination? Here's what you said.