[poll results] How Do You Assess the Effectiveness of a Product to Support 'Anti-aging' Claims?

Jan 21st, 2025
woman looking in mirror pulling frown lines up around mouth
Image by leszekglasner at Adobe Stock

Last week, we emphasized how more than ever, beauty consumers are demanding scientific proof of a product's efficacy. And that Euromonitor reported, in 2023, that 85% of consumers would pay more for beauty products with proven benefits. Consumer perception also plays an undeniable role.

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So our latest poll asked: How do you assess the efficacy of products to support anti-aging claims? Here's what you told us. Be sure to check back for our latest poll!

Poll Results

  • Clinical trials in human subjects 68%
  • In vitro skin models or imaging techniques 17%
  • Consumer perception studies 15%
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