Sixty-two percent of survey respondents note they use more than three products daily to improve or maintain hair health.
Achieving that perfect hair day—when hair looks fuller, shinier, more youthful and effortlessly holds a style all day—is a goal of many women. Consumers now understand that good hair and scalp health is the means to attain that goal.
![“Consumers …[expect products to be] innovative, effective, long-lasting, sensitive skin friendly and [to protect] the skin from external aggressors.'](https://img.cosmeticsandtoiletries.com/files/base/allured/all/image/2023/08/CT2309_Expert_Opinions_compromised_skin_AdobeStock_257758925.64d10a4a18b26.png?auto=format%2Ccompress&fit=crop&h=191&q=70&rect=34%2C119%2C1966%2C1106&w=340)
