💡 Beauty Accelerate is returning LIVE to the East Coast March 12-13, 2025 at the Ocean Place Resort & Spa in Long Branch, New Jersey, featuring expert talks from newsmaker brands and innovation thought leaders, networking opportunities, and a boutique exhibition of concept products and services from leading ingredient, packaging and contract/turnkey manufacturing partners. 👉🏽 Registration is now open.
Bubble has tapped exponential growth by focusing on Gen Z and Alpha consumers, diving into trends like merch-ified products, and riding waves of TikTok virality.
Yet, the brand has always shied away from trend-chasing, instead focusing on relevance with its shoppers.
With the brand now expanding to Australia while eyeing continued growth, Beauty Accelerate will explore the keys to this brand's relevant innovation, growth strategies, and offer insights into its young, enthusiastic shoppers.
This session will be a must-attend for any brand seeking to better understand how Gen Z and Alpha think, how brands can respond with on-target innovation, and what's next.
🫧4 Elements that Make Bubble a Winning Brand
- A focus on affordability + clinical results: Bubble founder Shai Eisenman recently told Forbes, “When you look at the skincare world, there's been so much innovation on the prestige side, new products and brands coming in every day. But when you look at more affordable price points and more accessible retailers, people are still stuck with exactly the same stuff that I had when I was younger, and honestly, it's been the same brands in the last 20 to 50 years. I felt like consumers deserve more, that we can create a brand that they can actually love and be excited about and deliver clinical results and be dermatologist quality, but at the same time, be something that they actually want to use and simplify their routine, because so many skincare brands make it so much more complicated.”
- Showing up where shoppers are: Bubble Skincare teamed up with three southern universities in 2024 to introduce a new college-directed campaign, “Face the Gameday.” One of the objectives of the “Face the Gameday” tour was to help facilitate new connections within the next cohort of consumers. Bubble Skincare says it’s committed to building a strong and engaged community across college campuses. They aspire to foster loyalty within that demographic and inspire a new generation of skin care enthusiasts.
- Tapping into merch: Bubble's charm-enhanced Tell All Juicy Secret Lip Balm delivered fun to the lip care category. Eisenman explained, "[Many of our consumers and community members have been finding ways to show off their Bubble affinity on their own, prior to us offering our keychain and Bubble charms as part of this Tell All Juicy Secret Lip Balm launch."
- Put the "fun" in functional: Bubble’s Slam Dunk moisturizer "dispenses the perfect amount of product in the shape of a flower," the brand explained in conversation with AdWeek. The outlet added, "The moment of joy for the consumer is an important component of the Bubble team. The goal: Enhance usability but also to inject an element of fun into the routine, making it engaging for a younger audience."
About Beauty Accelerate 2025
In an environment of consumer uncertainty, market saturation and rapid technological shifts in R&D and marketing, beauty is at an inflection point.
That’s why Beauty Accelerate 2025: Future-proofing Beauty will deliver insights from industry- and category-leading experts and brands, offering practical strategies for product and brand development, marketing, and consumer engagement to deliver growth that lasts.
- Dates: March 12-13, 2025
- Location: Ocean Place Resort & Spa in Long Branch, New Jersey
By uniting the best minds in marketing, R&D and data, this year's event will deliver actionable insights and strategies for brand success in 2025 and beyond.
From expanding the beautyspan with regenerative and longevity-focused innovation to engaging Gen Alpha and Gen Z consumers, this year’s event will provide a 360-degree view of what it takes to succeed in beauty in 2025 and beyond.
Key themes will include:
- Engaging Gen Alpha & Gen Z
- Longevity & (p)rejuvenation: maximizing the beautyspan
- The efficacy imperative: proof is not optional
- Delivering value: insights for demanding consumers across categories
- Obsession-worthy cosmetic packaging: design x function x sustainability
- What the latest data tells us about what’s next in beauty
- Beauty innovations to capture white space
3 Reasons to Attend Beauty Accelerate 2025
🤯This year’s event is tapping newsmaker brands, R&D technical experts and beauty leaders to present actionable takeaways for brands of every scale and across every beauty category.
🧪 In addition, Beauty Accelerate’s Innovator Talks and boutique exhibition will highlight the latest concept products, ingredients, packaging, technologies and services to drive future product development, R&D, marketing and retail success.
🍸 To bring it all together, Beauty Accelerate 2025 will provide ample networking opportunities, from lunches to a closing cocktail reception to the C&T Allē Awards, an evening honoring the best in R&D and brand innovation.
👀More details, including featured speakers, program details and tickets, are coming soon; stay tuned.
