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Section: Research > Consumers/Market
Consumers/Market
Devices, Personalization and Athleisure Rise to the Top in Skin
In this "Advisor Insight" interview with Mindy Goldstein, Ph.D., product personalization, devices and athleisure are named as the top trends in skin care.
Efficacy
Industry Insight: Testing the Most Efficient Color Shampoo/Conditioner Duos
In this "Industry Insight," Sabina Wizemann, senior chemist of the Health, Beauty and Environmental Sciences Lab at the Good Housekeeping Institute has evaluated shampoo and conditioner pairs to identify the best performers for hair dye retention. In a recent interview, she explained how she tests these products, analyzes their efficacy and claims, and which duos exemplified the highest efficacy, compared with other products.
Companies
2026 Beauty Innovation Starts Here:
Cosmetics & Toiletries
Reveals Editorial Themes
From dermocosmetics and longevity to zero-waste formats and neurocosmetics, our 2026 themes align with the shift toward smarter, more sustainable, emotionally attuned innovation—equipping formulators to thrive in a fast-evolving market.
Consumers/Market
Hair Microneedling, Scalp Spas & the Rise of Scalp Wellness: New Spate Data
Hair microneedling creates minor scalp injuries using a skin roller in the service of encouraging healthier scalp skin and hair, similar to how the technique is used in skin care.
AP/Deodorant
Making Heads or Tails of the Thriving All-body Deodorant Market
Per Google Trends, searches related to whole body deodorants quadrupled from Jan. 21 to Feb. 17, 2024, alone. Why is this market thriving? Melissa Christenson, of Hume Supernatural, and Maiysha Jones, Ph.D., of P&G, help us make heads or tails of it.
Consumers/Market
Dynamics and Trends in the Female Intimate Care and Wellness Market
A natural extension of self-care, female intimate care been enlightened by changing consumer attitudes, body positivity and more. Mariia Tarakanova, marketing director of Reckitt’s Intimate Wellness U.S. Market, explains in this exclusive interview.
Skin Care
The Major Factors Expected to Catapult CBD Skin Care Growth Through 2027
Hemp-derived CBD skin care will continue to gather higher traction over its marijuana-derived counterpart.
Consumers/Market
Anti-aging Topicals and Therapies to Surpass US $34.49B by 2027
As reported by Coherent Market Insights, the global anti-aging treatment market is expected to surpass US $34.49 billion by 2027, with anti-wrinkle products and botulinum toxin therapy topping the list.
Consumers/Market
How the Different Generations are Shopping for Beauty Products: NielsenIQ Report
NielsenIQ’s latest report reveals generational differences in beauty shopping habits. While Gen Z is driving growth in-store, millennials and Gen X are shopping online, while boomers are embracing e-commerce.
Consumers/Market
The Rise of Multipurpose Skin Care & Makeup: Meeting Consumer Demand for Versatility
Denise from The Benchmarking Company dives deep into increasing consumers' demand for multitasking beauty products that save time, money, and space.
Color Cosmetics
Nail Care Market Rebounds, Increased Demand in the Nail Enhancement Category
"Resurging interest in the dipping powder systems and the launch of new hybrid gels are among the key drivers moving this market forward."
Color Cosmetics
Meet the Prestige Makeup Line Specifically Created for Teens and Tweens
Samantha Cutler, the brand's creator, brought 15 years of product development experience—including time with MAC, Smashbox and Stila—when developing products for "young creatives."
Consumers/Market
How the US Prestige Beauty Industry Reached $18.8 Billion In 2018
"If I had to use one word to characterize the state of the U.S. beauty industry today, it would be disruption. Whether we look at categories, brands, or retailers, there are sweeping changes taking place to the market landscape."
Consumers/Market
Picking Up the Slack: Sagging Skin as an Anti-aging Target
Sagging is a complex phenomenon involving changes in the dermis, subcutaneous fat tissue and muscular changes. The present article reviews research related to this phenomenon and topical approaches to address it.
Natural/Sustainable
Seed Oils Join Beef Tallow in the Beauty Ingredient Culture Wars
Participating brands include Saturée, a skin care brand "made without PUFA-rich [polyunsaturated fatty acid] seed oils, with only stable saturated fats, and pro-metabolic active ingredients."
Consumers/Market
5 Things to Know About the Western European Cosmetics & Toiletries Industry
From the places consumers shop to the segments they can’t get enough of, a new report offers key insights into region that accounts for 21.7% of the global market.
Consumers/Market
R&D Remake and Altruistic Acts in the Face of COVID-19
No one could have foreseen COVID-19 but cosmetic companies have picked up the pieces where they can. Following are select responses and highlights from 15 companies’ activities that provide a good sense of the massive R&D reinvention and outpouring of altruism made by the cosmetics industry in response to this crisis.
Consumers/Market
Natural Solvents Market Saturated with Demand: How Do They Impact Formulas?
Global demand for solvents is on the rise, per IMARC Group, and eco-friendly and organic solvents address growing concerns for the environment. But how do they impact the rheology of product formulations? An upcoming webcast explains.
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