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Type: Article

Section: Research > Consumers/Market

Shoppers who receive personalized marketing efforts will spend more, shop more frequently and be more loyal to their beauty brands.

Selling Lipstick to Your Dad

The pitfalls of one-size-fits-all marketing.

Lips Make a Comeback in US, UK

The average price spent on prestige lip color in the U.S. between September 2012 and August 2013 was $22, a 5% increase from the prior year. The average amount spent on lip color across Europe increased slightly as well compared last year.

Haus Labs by Lady Gaga’s Mini PhD Hybrid Hydrating Tinted Lip Oil, featuring vegan collagen and prickly pear oil, has joined the lip oil craze.

2024’s Fastest-growing Makeup Categories: Lips & Unique Formats

Lips and unique formats have driven this year’s sales and offer brands plenty of whitespace for growth.

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Trending: Cheek Tint Blush, Liquid Mousse Lipstick, Makeup Bags and More

Our Consumer Pulse reports on social media uncover insights in recent web searches related to cosmetics. Trending now are: makeup bags (hers and his); Insight Cosmetics cheek tint blush "pop"; Mars Cosmetics Popstar Liquid mousse lipstick and more.

Anti-aging Hair Care on the Rise

Taking an ingredient-focused approach typically seen with skin care, anti-aging hair care products are becoming a big trend, particularly with baby boomers.

Influencer partnerships, social media engagement, and strategies beyond traditional brick and mortar retail can lead to success in today's beauty landscape.

Non-traditional Strategies on the Road to Retail

How to respond to the shifting retail buying landscape with social media engagement, influencer partnerships and strategies that expand beyond brick and mortar.

The uptick in prestige skin care sales comes at a time when brands are tapping clinically effective ingredients, holistic wellness concepts and more.

What’s Driving the Prestige Skin Care Boom and How Can Brands Get in on the Growth?

A potent blend of wellness, Gen Alpha shopping habits, emerging high-efficacy ingredients and professionally inspired beauty are creating significant growth opportunities.

Hair Care on the Verge of a New World Order

Hair care saw its best performance in a decade last year, but markets shifts, increased segmentation and niche categories are making the development of growth for hair care a moving target.

Here, Dove and P&G experts help us explain why hair bonding is hot and explore the three main types of bonding agents.

Dove and P&G Experts on the Hair Bonding Buzz—Plus 3 Main Types

The hair bond builder or "multiplier" market is expected to expand at a CAGR of 7.80% from 2021 to 2028. Here, Dove and P&G experts help us explain why and explore the three main types of bonding agents.

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Expert Opinions on Compromised Skin: Dermocosmetics, Barrier Function, Brain-skin Connection, Microbiome, E-skin and Sensitive as the ‘New Norm’

Considering the market projections are for dermocosmetics to outpace general skin care, we asked industry experts to weigh in with their views of current drivers and future directions in dermocosmetics. Following are their comments.

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Sunny Standpoint on Awareness: UK Consumers on UV, Visible Light and Infrared Protection

Clients who invest regularly in skin care answered questions regarding UV, visible light and infrared protection. These answers give a snapshot of U.K. consumers' understanding of, and willingness to adopt, sun protection.

Hair Care Verging on a New World Order

Hair care saw its best performance in a decade last year, but markets shifts, increased segmentation and niche categories are making the development of growth for hair care a moving target.

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Industry Insight: A Turmeric Take on Lip Balm

In this "Industry Insight," Hemali Gunt, Ph.D., head of clinical scientific affairs for Burt’s Bees, discussed turmeric's anti-inflammatory and antioxidant effects and how it was integrated into a healing lip balm, which was shown to improve the product’s benefits. Following is an excerpt adapted from our discussion.

This article delves into the emotions and feelings of product experiences and explores how they impact purchasing decisions. In addition, it considers how to measure emotional responses to design products that meet consumers’ emotional desires.

Building Product Experiences that Deliver on Consumers’ Emotional Desires

This article delves into the emotions and feelings of product experiences and explores how they impact purchasing decisions. In addition, it considers how to measure emotional responses to design products that meet consumers’ emotional desires.

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Amorepacific Reveals Visions on China, Sustainability and More

in-cosmetics Korea interviews Paul Kang, senior vice president, skin care division, of Amorepacific’s R&D unit. Amorepacific is Korea’s leading cosmetic manufacturer and here, Kang shares insights into the Asian beauty market, fusion products, sustainability and silver consumers.

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Next in Skin: Changing Perspectives on ‘Anti-Aging’

Skin care products are now promoting long-term benefits, and supporting skin’s natural functions through biohacking and longevity science, rather than focusing on anti-aging effects. This evolution ties into a broader trend in wellness, discussed here.

Organic and natural personal care is poised to expand significantly across the globe.

Natural/Organic on Track to $22 Billion by 2024

Trend-driven brands will leverage new distribution channels and spur M&A activity, according to a new analysis.

Body positivity is a major trend in the body care sector, and considering the pressures of modern life, consumers are looking for more ways to look and feel confident. ... Effective body care products are a valuable tool in this journey to greater positivity.

Expert Opinions on Body Care: Sustainability, Positivity, Biotech and More

From clean label, anti-cellulite and breast enhancement, to stretch marks, sustainability, biotech, body positivity and more, sales in the collective body care segment are on the rise. Following is a brief market survey plus expert industry insights.

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