Next in Skin: Changing Perspectives on ‘Anti-Aging’

beauty consumer reading skin care product
Discussions about changing the language around anti-aging have been happening for years; what is different today is the increased nuance and focus on skin health rather than just surface-level aesthetics.

Skin care products are now promoting long-term benefits, and supporting skin’s natural functions through biohacking and longevity science, rather than focusing on anti-aging effects. This evolution ties into a broader trend in wellness, discussed here.

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