5 Things to Know About the Western European Cosmetics & Toiletries Industry


The global cosmetics & toiletries industry is set to reach $557.5 billion by 2023—growing at a CAGR of 4.4% from 2018-2023.

This from Report Buyer, which has released its paper “Opportunities in the Western Europe Cosmetics & Toiletries Industry.” Among its findings:

  1. The Western European market—accounting for 21.7% of the global market—was valued at $97,686.9 million in 2018…  
  2. … and is forecast to reach $111,735.2 million by 2023, growing at a CAGR of 2.7% during 2018-2023
  3. Skin care holds the largest share of the market, accounting for 24.4% of total value sales in 2018; the second largest, hair care, held a share of 14.5%
  4. Western European shoppers love their supermarkets: hypermarkets and supermarkets accounted for 34.6% of total value sales in 2018
  5. Rigid plastics accounted for the largest share of pack materials used in the Western European cosmetics & toiletries industry, with a 50.6% volume share in 2018

For more information or to view the whole report, visit www.reportbuyer.com.

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