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Type: Article

Section: Research > Consumers/Market

Why curly haired women and girls buy more than twice as much hair product as their straight-haired friends.

Meet the Product Junkie

Why curly haired women and girls buy more than twice as much hair product as their straight-haired friends.

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Cues and Hues: Top 5 Highlights in the Color Sector

The color cosmetics market will expand with a CAGR of 3.4% from 2016 through 2020. Products leading this charge impart skin sensations such as texture and illumination.

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The Future of Color? Creative Layering

The color industry has done very well and continues to grow. Color cosmetics are fun, and consumers enjoy the effects they create. For the most part, the major trends we see fall into two categories: the natural look and the bold, dramatic look.

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Sustainability: The Driving Force Behind Beauty Consumer Purchases*

Fifty-one percent of consumers globally say their beauty and grooming product choices are influenced by the brand’s level of social responsibility. What has changed in recent years is that large multinationals and conventional brands are now investing in sustainability.

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Packaging: The ‘Silent Salesman’ of Cosmetics

Product packaging is nearly as important, if not more so, than the ingredients in it. This article examines a brief history, classes and properties of various types of packaging, and provides examples of the latest pack advances.

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Increasing Intensity: Sun Care as the Next Beauty Growth Engine*

Consumers are moving from a single focus on skin correction to a broader focus on care. A growth in products with higher SPF ties into this mindset, and is connected to other emerging care formats including oil, water, milk and clay.

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3 Secrets of the New Premium Beauty Consumer

Consumers are increasingly focused on experience over ownership and status, and purchases that are more results-driven and individualized, all of which is a boon for premium beauty. Although premium buyers’ purchasing decisions are partly status-driven, their most desired product features highlight that super high quality and value for the money are equally important.

Dermocosmetics to Surpass Anti-aging?

Dermocosmetics could finally set beauty-from-within in motion, not to mention the fact this category has the potential to surpass anti-aging. It's a market worth watching.

K-beauty is as hot as ever.

K-innovation Bubbles Up in New Categories

K-beauty is more influential than ever, with a proliferation of brands and products covering the spectrum of the beauty alphabet to satisfy consumers’ insatiable quest for perfect skin.

Organic and natural personal care is poised to expand significantly across the globe.

Natural/Organic on Track to $22 Billion by 2024

Trend-driven brands will leverage new distribution channels and spur M&A activity, according to a new analysis.

Consumers are beginning to see their hair care as an extension of overall wellness, which advantages natural offerings and expanded care routines.

Hair Grows Into New Markets

Despite tepid growth projections for the hair category overall, opportunities exist for brands to innovate and achieve growth.

AmorePacific's iconic cushion compact has been synonymous with K-beauty, inspiring countless imitators around the globe and helping fuel a global craze for all things Korean in the beauty space.

Riding the K-Wave

Inside AmorePacific’s next phase of global Korean beauty growth.

Brands can succeed by including their consumers in the product development process, in part by leveraging social media and delivering new means of self-customization.

Rewriting the Beauty Rules

How millennials are driving innovation toward individualistic, digitized consumers.

Ulta had a brave marketing strategy in the United States, creating three unique shopping environments for mass, prestige and salon.

The Case for Mass Vs. Class

How beauty channels really work, and where your brand belongs.

Shoppers who receive personalized marketing efforts will spend more, shop more frequently and be more loyal to their beauty brands.

Selling Lipstick to Your Dad

The pitfalls of one-size-fits-all marketing.

From left: Sway Group CEO Danielle Wiley and iFabbo CEO Sinead Norenius-Raniere; combined, the companies boat about 75% of the top beauty bloggers.

Influencing the Influencers

Sway Group has harnessed 75% of the top beauty bloggers in a bid to increase the effectiveness of influencer marketing.

The metrosexual is gone. The man that has replaced him is reshaping the male grooming sector.

A Whole New Man

Say goodbye to the metrosexual and say hello to the post-recession man and the skin care brands that speak to them.

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High Tea with a Skosh of Beauty

There's more than tea leaves in that bag you're steeping. Product developers are onto this and other ingestible means to drive beauty benefits home—and to the bottom line.

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