Search Cosmetics & Toiletries: Page 18

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Type: Article

Section: Research > Consumers/Market

Antitrust in Product Claims

Do products do what they claim to, or are claims exaggerated to make a sale? Some will argue it’s all about the money, so regardless of safety or efficacy efforts, no amount of proof will do. How do you earn their trust?

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Transformation in Body Care

While facial care continues to account for the lion’s share of skin care total value sales, body care has been going through a transformation period, driven by innovation and further expansion into emerging markets.

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Five Beauty Trends Driving Growth

Consumer demands for tailored solutions are impacting product segments and digital retail platforms.

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Expansion and Challenges Ahead for Emerging Markets: Growth in Natural Skin Care

Natural/organic brands need more than just natural credentials to attract consumers’ attention. Many have already launched more sophisticated products, such as anti-aging products and serums with strong claims.

Two Key Factors in Hair Care Growth: Mass and Efficacy

Value growth in hair care has been hampered by an upwardly inelastic value margin. However, there is hope in untapped zones in emerging markets, where the frequency of shampoo use continues to be low.

East Meets West, Meets East Again

Western skin care brands are reaching into South Korea and China. However, the East is driving new innovations, especially in skin care.

Beauty Industry Growth: Mature Markets Offer Safer Investments

Developed markets and the United States could soon be outperforming emerging markets in key industry categories. In addition, India was one of the best performing emerging markets for beauty and personal care in 2014, with retail sales climbing 15% from 2013.

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Amorepacific Reveals Visions on China, Sustainability and More

in-cosmetics Korea interviews Paul Kang, senior vice president, skin care division, of Amorepacific’s R&D unit. Amorepacific is Korea’s leading cosmetic manufacturer and here, Kang shares insights into the Asian beauty market, fusion products, sustainability and silver consumers.

Sun Care Evolving Into Something More

It is a slippery slope when a product category becomes over-reliant on discount activity to drum up demand. The sun care category urgently needs to recruit new consumers. Plus, it is locked into a cycle of increasingly aggressive pricing to attract those consumers. In the U.K., for example, the buildup to summer 2014 saw a dizzying array of two-for-one sun protection deals in leading supermarkets and pharmacies.

Consumer Preferences in Asia-Pacific Expected to Drive Global Growth in Skin Care

With global per capita spending of $15 on skin care in 2013, compared to $11 on hair care and just $7 spent on color cosmetics (on average), skin care remains the category in which consumers are most willing to spend.

Straightening Revolutionizes Hair Styling

According to market researcher Diagonal Reports, strong consumer demand for hair management and control is transforming the global hair straightening market beyond recognition.

Natural Beauty: Global Opportunities Remain

Despite variable economic conditions, the natural beauty and personal care market continues to see strong growth, posting a healthy 10.6% increase globally to reach $29.5 billion in sales in 2013.

Pore Size a Growing Concern

According to a recent poll of 2,000 individuals contracted by L'Oréal Paris, 45% of the women surveyed wish they could change the size of their pores.

Devices Have Consumer Interest and Room to Grow

Women who use skin care devices have a high level of satisfaction. However, the penetration rates of these high-tech gadgets are low across most regions due to lack of awareness, indicating a significant opportunity.

Hair Care Crossing Categories

Imogen Matthews described recent observations in hair care trends, noting that the scalp is seeing benefits from skin care technologies in hair care, and that anti-aging continues to be a growing hair care presence.

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Product Innovation Gives Hair Care a Boost

In line with the performance of the beauty industry in general, hair care has experienced a slight slowdown globally, with the value growth rate falling from 5.5% in 2012 to 4.9% in 2013. However, hair care has resisted this slowdown.

Avon, Korres Align in Latin America; Ecuador, Peru Focus on Exports

Avon and Korres have teamed up to gain ground in Latin America, while Ecuador and Peru focus on increasing exports.

Trending: UV Protection via Drinking Water

According to Mintel, novel UV protection combined with nutritional products is bringing multifunctionality to a whole new, cross-category level.

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