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Section: Research > Consumers/Market

Emerging AI technologies will allow small brands to operate leaner teams than in previous indie beauty eras; at the same time, the rapid gathering of customer insights can help brands quickly migrate from direct-to-consumer to wholesale/physical retail.

Beauty's Innovation Slowdown is Poised to Drastically Reverse

"Personal care brands embracing innovation ... are 2.5 times more likely to see overall sales growth compared to those with stagnant or declining innovation sales," claims a recent NIQ report.

human-AI-robot-flower-fragrance-design-concept-modern-digital-tech

9 Trends in Beauty: AI Perfume, Turmeric Face Scrub, Swiss Beauty Makeup Base and More

C&T's "Consumer Pulse" series on the socials highlights the latest emerging searches/hashtags related to cosmetics. Here, we expand on those themes. This edition includes: Swiss Beauty Makeup Base, AI perfume, rosemary shampoo, turmeric face scrub, etc.

black woman laying on her side stretched out body care concept

Secrets to Shaping Beauty into Body Care: How Claims, Ingredients and Challenges Translate

What's driving the body care boom? How do beauty trends translate? Here, we explore new launches and insights from Anushka Nadkarni, Bentley Labs; Ron Robinson, BeautyStat; Rita Silva, DECIEM; and Jean-Christophe Choulot, Caudalíe, to find out.

Hero Force Shield SPF 30 acne skin front of pack

Product Spotlight: Hero Superlight Sunscreen with SPF 30

The weightless gel-cream formula is designed to absorb quickly to provide hydration without feeling greasy. Furthermore, its sheer green tint instantly balances redness, and the barely-there finish doubles as a light primer.

Double-digit growth has been seen for body creams, lotions and cleaners; and consumer spending on prestige body products has increased by 25%. What's going on?

2024's Fastest-growing Skin Care Category Goes Beyond the Face

Body skin care led the category's growth, in part by coopting ingredients and claims associated with facial skin care. Here’s what’s happening in the category and how brands can tap into the growth.

woman outside standing near large leaves wind blowing, beach and jungle background

Future-forward Sustainable Beauty Ingredients: What's Next?

New innovation is merging performance and eco-friendly credentials to generate consumer-winning claims across categories.

woman in robe in bathroom arms full of personal care bottles and products

Beauty’s Multifunctional Moment: Less is So Much More

Multifunctional technologies have the capacity to simplify formulations while enhancing performance across a wide range of functions and claims.

“Consumers may find it difficult to understand and compare products when SPF labeling and regulations differ,” says Sundeep Gill, PharmD, co-founder of Sun Deep Inc. “For instance, what constitutes SPF 30 in one country might not be the same in another due to different testing criteria.'

Top Sun Care Trends: Insider Insights

“Consumers no longer want to choose between sun protection and skin care, and they demand ethical, sustainable and inclusive products,” says Margaret Sullivan, technical service scientist at Arcaea.

Black woman smiling holding cucumber slices over her eyes hair up in towel

Editor's Note: Pursuit of Skin Health and Happiness

Concerns over skin health are on the rise. Here, we present solutions for healthy skin and scalp, including: oily/acneic and compromised skin care, a natural microbiome-focused deodorant, anti-hair loss scalp care, wellness beauty, dermocosmetics, etc.

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Next in Skin: Beauty Wellness Through Health

Beauty wellness is a broad term that refers to how physical and mental well-being contribute to skin health. This article delves into this concept, offering snapshots of recent studies and connections that could support this future direction in skin care.

woman in bathroom applying soothing skin cream to her shoulder relaxed facial expression

Expert Opinions on Compromised Skin: Dermocosmetics, Barrier Function, Brain-skin Connection, Microbiome, E-skin and Sensitive as the ‘New Norm’

Considering the market projections are for dermocosmetics to outpace general skin care, we asked industry experts to weigh in with their views of current drivers and future directions in dermocosmetics. Following are their comments.

Seventy-two percent of Gen Z females take a hot bath or shower to alleviate stress, while 66% spend more time on their beauty and personal care routines.

How Beauty x Wellness Can Address Stressed-out Consumers: New Data

With consumers more stressed than ever, shoppers' quest for multifunctional feel-good products beyond supplements is on the rise.

Woman seated on rock in ocean under the sun.

Skin & Hair Care’s Protein-Based Revolution

Emerging technologies are driving a biology-first wave of innovation; here’s what that means for beauty innovation.

realistic nail manicure hands on towels products and tools in background

8 Trends in Beauty: 'Hyperreal' BIAB Nails/Orly, Made It Cosmetics, Krishna Makeup for Kids and More

Each week, C&T uncovers emerging trends in searches/hashtags related to cosmetics. Now on our radar: Made It Cosmetics; Radha and Krishna makeup for kids; hyperreal manicures, BIAB and Orly; Cosmetic Connection; Demure Makeup; Mari Maria makeup, ... etc.

Woman getting a scalp massage.

Hair Microneedling, Scalp Spas & the Rise of Scalp Wellness: New Spate Data

Hair microneedling creates minor scalp injuries using a skin roller in the service of encouraging healthier scalp skin and hair, similar to how the technique is used in skin care.

Women shopping in China.

These Are China's 2 Big Beauty Growth Drivers

While the headlines have been negative for giants such as Estee Lauder, Coty and Sephora, two growth channels offer hope for brands seeking success.

brunette leaning over on surface hair draped over her shoulders shiny long

6 Trends in Beauty — Batana Oil for Hair Shine/Repair, Copper Peptide, TXA Serum, Kisy Hair and More

Each week, C&T uncovers trends in searches/hashtags related to cosmetics. This week includes: batana oil for hair shine, growth and repair; copper peptide and TXA serums; "Kisy cosmetics" (in Russian) shampoo and hair balm; Makeup Forever lip liner, etc.

Neutrogena, which is seeking to engage Gen Z shoppers, has now thrown its hat into the collagen banking ring with the launch of its Collagen Bank range.

Collagen Banking: Beauty’s Long Game

Neutrogena enters the chat with a new pair of collagen banking SKUs aimed at Gen Z shoppers' prejuvenation goals.

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