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Type: Article

Section: Research > Consumers/Market

Platforms like Amazon provide unmatched reach and convenience for early momentum.

From TikTok to Checkout, Viral Beauty Brands Are Transforming the Market

From 2023 to 2025, Amazon’s share of spend among viral beauty shoppers is projected to grow from under 70% to over 75%, while traditional retailers like Ulta and Sephora experience a gradual decline.

SPF-infused makeup, multifunctional K-beauty and more are lighting up consumers' feeds this summer.

SummerTok's Hottest Beauty Trends Include SPF Glow-Ups, TikTok-Famous Eyebrows and Skin-Loving Makeup Magic

Brands that tap into seasonal and longer-term consumer engagement can gain ground on even the most entrenched establishments.

'As measurement tools evolve from biomarkers to behavioral assessments, we are entering an era where the physiological benefits of self-care can be rigorously studied and validated, inviting deeper scientific inquiry and interdisciplinary collaboration to unlock the therapeutic potential of everyday rituals.'

Wellbeauty and the Mind-skin Connection: A New Era of Care

The skin doesn’t just reflect your health — it mirrors your mind. Here, expert Hemali Gunt, Ph.D., explains how stress, mood and beauty routines are biologically linked, and why the future of skin care is rooted in emotional and psychological wellness.

Celebrity's recent flaunting of their cosmetic treatments is potentially credited to the introduction of GLP-1 medications. Transformations suddenly became accessible, empowering and personalized. It introduced control over the way many wish to present themselves.

Perfect Is Out, Personal Is In: Celebrity Transparency Shaping Aesthetics—But Body Image Pressures Still Linger

Khloe Kardashian, Kylie Jenner, Megan Fox, and other celebrities are now openly discussing their cosmetic treatments, breaking the long-held taboo around transparency in beauty. Their influence has helped normalize aesthetic procedures, shaping consumer decisions.

Woman Sensorial Touch Hands Arms Adobe Stock 86191486

Next in Skin: Beauty, Biosensing and the Language of Touch

As beauty evolves, skin emerges as both canvas and communicator, revealing systemic health, emotional states and more. This article explores the intersection of dermatology, sensor tech and mindful care, urging a balance between data and embodied wisdom.

The ISAPS 2024 Global Survey on Aesthetic and Cosmetic Procedures revealed a 42.5% worldwide increase in cosmetic procedures over the last four years. Eyelid surgery, in particular, was the top procedure in 2024.

ISAPS 2024 Global Survey: U.S. Leads in Cosmetic Procedures, Eyelid Surgery Surpasses Liposuction

The ISAPS 2024 Global Survey on Aesthetic and Cosmetic Procedures revealed a 42.5% worldwide increase in cosmetic procedures over the last four years, with practitioners performing 20.5 million non-surgical procedures and over 17.4 million surgical procedures.

The criteria for sunscreen's to be eligible for the Skin Cancer Foundation's Seals of Recommendation has updated, but sunscreen isn't the only protective care under consideration.

The Skin Cancer Foundation Photobiology Committee Updates Criteria for Seal of Recommendation

The Skin Cancer Foundation's Photobiology Committee has updated its criteria for the Seal of Recommendation.

Man With Tall Wave Of Hair Accentuated Big Weird Hair Adobe Stock 17658171

Taking Hair and Scalp Care to New Heights

This issue of C&T is at the forefront of hair/scalp science, exploring test methods, trends and innovations. It also revisits the fundamentals of formulating with ZnO, for mineral sunscreens, and presents an upcycled tea extract to counteract photodamage.

Beautiful Brunette Side View Shiny Long Healthy Hair

Advances in Hair: Deeper Delivery, Scalp 'Interabiome,' Lasting Effects, Biotech Powered, Function Led, Senolytics, Climate Adaptable, Textured Hair

For insider perspectives on hair care innovation, we asked industry experts for their observations on current and future trends and directions. Following are their insights.

Image bu Stanislav at Adobe Stock

Editor's Note: Sensory Science Meets Skin Longevity

Our latest issue intersects two key areas in beauty: sensory innovation and the science of aging. It explores how sensory experiences can shape product development and consumer liking, and examines biological targets to advance true product efficacy.

Lipstick On Ice Cubes

Breaking Beauty Boundaries: Exploring Sensory Innovation in Product Development

Market data shows that novel textures, hybrid product formats and tech-forward tools captivate beauty consumers. Here, experts weigh in on key formula parameters for sensory innovation.

Beautiful Young Asian Woman Using Skin Care Looking In Mirror Adobe Stock 1305890064

Beauty Beyond Wrinkles: Uncovering 16 Biological Hallmarks of Aging

In this interview, renowned skin science expert, UCLA cosmetic science educator and director of PD at YG Labs, Rebecca Gadberry, shares her insights on the hallmarks of aging. This evolving framework is reshaping how the industry is approaches aging.

Blue Droplets Of Water Dropper Innovation Concept Adobe Stock 1088519367 Copy

Revolutionary Ingredients Transforming Anti-aging and Skin Health

This article explores the science and sustainability behind innovative cosmetic ingredients and how they address skin concerns like aging, oxidative stress and damage.

“Indulgent fun” is a major force shaping color cosmetics in 2025.

Indulgent Form and Function

Our latest edition explores innovations and challenges in developing color cosmetics and novel product formats; from jellies, tints and pigment technologies, to silicone adhesives for patches, refillable bulk products, makeup remover design and more.

Beyond the physical limits of color, some companies are tapping into color theory and biology for inspiration, designing products to “enhance skin and facial structure.”

How Color Cosmetics Merge Form with Function: Trends, Tech and Expert Insights

This report navigates the dynamic world of color cosmetic trends, spotlighting innovative formats and cutting-edge ingredient technologies. In addition, it highlights various expert insights.

'Gen-Z are a lot more spontaneous than older generations, favoring instant gratification and taking part in trends as opposed to being loyal to brands they have previously used.'

The European Gen Z Beauty Consumer: 4 Questions with Euromonitor's Emilie Hood

Gen Z are socially conscious consumers who value ethical and sustainable practices.

Several factors are fueling this trend towards minimalism in beauty. At the forefront is the growing fatigue with cluttered bathroom cabinets, paired with an increased awareness of sustainability and ethical consumption.

Think Slow, Move Fast: Beauty Needs Less Clutter, More Impact

How is the trend toward "fewer, better products" shaping consumer behavior in the beauty industry?

Woman Mirror Beauty Eyes Closed Relaxed Adobe Stock 627268189

Editor's Note: Transcendent Beauty

Anti-aging has transcended traditional wrinkle care to now rebuild and regenerate skin and restore its health. This issue presents ideas to advance such concepts; from bio-optimized collagen and exosomes, to derm-grade propolis, a hair peptide and more.

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