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Type: Article

Section: Research > Consumers/Market

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Expert Opinions on Wellness and Femcare: Beyond Basic, Hydrating, Holistic, Healthier and Sustainable

Beyond intimate care and sexual wellness, the combined effects of growing female empowerment, “down-there” de-stigmatization and self-care awareness have contributed to the growing recognition that wellness is a multidimensional whole.

The intimate wellness market has great potential and will only continue to expand (despite the anticipated economic slowdown), supported by further education, category normalization and shelf expansion on the retail side.

Dynamics and Trends in the Female Intimate Care and Wellness Market

A natural extension of self-care, female intimate care been enlightened by changing consumer attitudes, body positivity and more. Mariia Tarakanova, marketing director of Reckitt’s Intimate Wellness U.S. Market, explains in this exclusive interview.

Shifts toward the normalization of female intimate care and wellness have awakened new opportunities for cosmetics R&D. In this edition of Cosmetics & Toiletries, female intimate care and V-beauty are featured front and center.

Creative Awakening for Female Intimate Care

Women’s intimate care has been a “sleeper” category for decades but recently, this private part of the industry has become a more public discussion. We hope our latest issue awakens your creative energy to inspire new products for this sector and others.

“Consumers …[expect products to be] innovative, effective, long-lasting, sensitive skin friendly and [to protect] the skin from external aggressors.'

Care for Compromised Skin: Anti-climate Change, Barrier Health, Microbiome, Pollution Protection and Clinical Efficacy

What does the industry see as drivers in the current and future “compromised skin care” segment? We asked several experts to weigh in. Following are their responses.

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Simplifying Environmental Science for Beauty Consumers

In this interview, EBS Consortium representatives Felix Bäuerle (FB), of Beiersdorf, and Laurent Gilbert (LG), Ph.D., of, L’Oréal, describe why there is a need for the EBS system and the parameters on which it is focused. Following is an adapted excerpt.

Olive Young, South Korea’s leading H&B store, saw sales exceed $1.6 billion as of 2021.

Korea’s 2023 Top 10 Beauty Market Trends

South Korea—the birthplace of K-beauty—has the eighth largest cosmetics and personal care market in the world.

Sixty-two percent of survey respondents note they use more than three products daily to improve or maintain hair health.

Inside Consumers’ Growing Awareness of Hair & Scalp Health

New survey data uncovers top concerns, product usage habits, unmet needs and more.

The intersection of hair health, skinification, sustainability and inclusion are driving significant hair category growth.

7 Keys to the Hair Wellness Boom

From scalp care to exposomal defense to personalized care for textured hair, this red-hot category is set for further innovation.

This week's top trending Google Trends search on Kalme Skin Care indicates consumer interest in rosacea and sensitive skin care.

Trending: Redness and Rosacea Line 'Kalme Skin Care'

This week's report on trending Google searches saw "Kalme Skin Care" take the top slot. The line focuses on redness and rosacea in skin and features some interesting ingredients. Learn more here.

Gone are the days of the quickly antiquating terms “anti-aging” or “natural” serving as enough to draw in a new consumer toward a skin care offering.

5 Skin Care Trends to Watch

From marine-derived ingredients to menopausal care, brands are pushing the envelope on brand innovation.

Sales of men’s skin care products are mostly concentrated on shaving products, moisturizers, creams, sunscreen and cleansers and face wash, according to FMI.

FMI Analysis: Men's Skin Care to Reach US $28.34 M by 2029

Sales of men’s skin care products are mostly concentrated on shaving products, moisturizers, creams, sunscreen and cleansers and face wash, according to FMI.

It is anticipated that the growing demand for cruelty-free cosmetics and incorporation of AI will drive sales of color cosmetics.

Demand for Naturals to Drive Color Category at a CAGR of 5% by 2031

It is anticipated that the growing demand for cruelty-free cosmetics and incorporation of AI will drive sales of color cosmetics.

Coming Full Circle with Skin’s Circadian Rhythm

Coming Full Circle with Skin’s Circadian Rhythm

Nadine Pernodet, Ph.D. (NP), senior vice president, Biosciences, R&D for The Estée Lauder Cos., explains these dynamics in the following excerpt adapted from an interview.

This month, we align our content with a focus on skin health, from the pH of skin, to formulating modern sunscreens. With skin health search rates up 180% consumers are seeking new and innovative solutions to their skin care.

Editor's Note: Upholding Skin Health

Skin health-related Google searches are up 180%, suggesting consumers are actively seeking new solutions to reinforce their skin and immunity. As such, this month's content is focused on skin health; from the pH of skin, to formulating modern sunscreens.

Three experts share their opinions on multifunctional makeup, a popular trend that has surfaced post-pandemic. Due to a heightened awareness of germs, people have begun seeking makeup with more than one use.

Expert Opinions Multifunctional Makeup: Active Foundation, Minimal and Natural Formulas, Sensitive Skin and Eco-Conscious Solutions

Three experts share their opinions on multifunctional makeup, a popular trend that has surfaced post-pandemic. Due to a heightened awareness of germs, people have begun seeking makeup with more than one use.

Anti-aging as an industry term has had its ups and downs but demand for these products continues to rise. Our latest issue captures elements of this segment with a look at active ingredients, age perception, skin health and wellness, color + care cosmetics and more.

Editor's Note: Collective Color and Care

The anti-aging market is expected to reach $119.6 billion by 2030. Our sister brand, Global Cosmetic Industry, also recently declared, “The Return of Anti-aging." Our latest issue is a nod to this segment and beyond; read on to learn more.

Body positivity is a major trend in the body care sector, and considering the pressures of modern life, consumers are looking for more ways to look and feel confident. ... Effective body care products are a valuable tool in this journey to greater positivity.

Expert Opinions on Body Care: Sustainability, Positivity, Biotech and More

From clean label, anti-cellulite and breast enhancement, to stretch marks, sustainability, biotech, body positivity and more, sales in the collective body care segment are on the rise. Following is a brief market survey plus expert industry insights.

Like other markets, efficacy testing, including for cosmetics, is projected to have a substantial increase in revenue by 2027, largely due to pharmaceuticals and biotechnology making constant advancements in relation to public views and the pandemic.

Efficacy Testing Market Worth $423 Million by 2027

Like other markets, efficacy testing, including for cosmetics, is projected to substantially increase in revenue by 2027, largely due to pharmaceuticals and biotechnology making constant advancements in relation to public views and the pandemic.

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