Beauty consumers are in wellness and prevention mode. They are hyper-focused on controlling their exposures, diets and behaviors and as such, seek holistic approaches to aesthetics and care. They also are taking a step back and, in addition to face, hair and scalp concerns, bringing the whole body into view.
Whole Body Care Climbs
In fact, body care is a market segment that continues to climb. Allure spelled it out in the recent headline:1 “In Case You Missed It, Body Care is Booming.” Circana data agrees; in the first half of 2024, body care was the fastest-growing segment (+25%) within the prestige category, led by body sprays, then larger volume creams, lotions and cleansers.2
Oral Health for Wellness Benefits
Oral care, controlling a major entry point into the body, is another focus for consumers. Fact.MR projects this market will expand at a CAGR of 4.2% from 2024-2034.3 Notably, oral care, taking inspiration from skin care, is moving beyond hygiene to become an integral part of consumers’ wellness routines.4
While these two areas — oral and body care — have traditionally been in the periphery of beauty, they are making their way front and center; and onto the pages of C&T’s latest issue.
In This Issue
Lionetti and Deola, for example, provide guidance and ideas for formulating oral health products including toothpaste and mouthwash. Experts from Hume Supernatural and Procter & Gamble explore the market of whole-body deodorants, along with formulating considerations. Dobos revisits lanolin and plant-based alternatives to imbue body care with deep moisturizing benefits. And Verzeaux, et al., take a microbiome approach to controlling axillary malodor.
Digital technology is another a top priority for consumers. It pervades everyday life for most of us, evolving constantly in the very palms of our hands. To delve deeper into its utility for beauty, we feature a two-part interview with tech experts who discuss trends, drivers, challenges and opportunities. Aligned with this, in our Expert Opinions piece, industry insiders also give their take on tech in beauty.
Steventon brings the term anti-aging into the spotlight to consider how it is changing. Meredith looks ahead to regulatory changes in ingredients in the EU/UK in 2025-2026. And, we’re excited to share a sneak peek at entries we’ve received for the 2025 C&T Allē Awards (see digital edition).
We hope this issue helps you brush up on ideas for oral health and body care, and inspires ideas for future products.
References
1. https://www.allure.com/story/body-care-trends-2024
3. https://www.factmr.com/report/68/oral-hygiene-market
4. https://www.cosmeticsandtoiletries.com/formulas-products/oral-care/article/22911648
