Digital Tech in Beauty: Ingredient Discovery, Early Trend Spotting, Personalization, Digital Collabs, Molecular Design and More

black woman digital tech projected code on her face AI generated
“In the future, ... insights from social media [will] automatically inform R&D formulation, which will automatically inform supply chain optimization, etc. AI and data management will enable this to happen. The key at the moment is adoption and scaling.”
AI generated image by Mark at Adobe Stock

Technology is nothing new for cosmetic product developers. The ability to create ingredients, test their efficacy in silico, visualize their beauty benefits, optimize formulations containing them, expose those formulas to stability and microbio tests, etc., have been fundamentals of our industry.

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