Beauty Wizard features Prunizen and Galactinol Advanced, both sustainably sourced, 100% plant-derived natural actives with stress-fighting properties. Both of these actives' efficacy provides a basis from which to bring sensorial experiences to help consumers reconnect with and soothe their inner selves.
These two rituals can be demonstrated in creams and potions:
Scalpific relaxing massage: Take a few beads in the palm of the hand and gently crush them into a scalp massage potion that will simulate the sensations of an autonomous sensory meridian response (ASMR) experience.
Users can relax and enjoy the stress-reducing benefits of Prunizen (adaptogenic-like plants). Coming from Asian traditions, Prunizen helps to tackle cortisol damage on the hair follicles and boost the scalp’s overall health, all while the scalp’s cells are being resynchronized by B-Circadin to boost resilience.
Forest therapy essence: This skin serum can be applied from the dropper or can be used to infuse a renewable sheet mask. Inspired by ancient American civilizations, this essence protects the skin from harsh environments by using substances found in Galactinol Advanced.
Galactinol Advanced was inspired by “resurrection plants” and developed by biomimetics through white biotechnology. This serum also invigorates the skin barrier with Ethience Protect, a co-product from the Brazil Nut tree; while smoothing the worry wrinkles away thanks to Prenylium, a tree root extract harvested without harming the venerable plant. Lastly, the serum features Plantasens Olive Squalane, derived from the olive oil production waste stream and Beraca’s Passion Fruit oil, sourced from Amazonian communities. Both of these actives bring a silk-like after-feel to this feel-good formulation.
“As beauty care becomes a major tool in fighting modern stress, we’ve been inspired to create rituals that would help formulators and brands appeal to the newfound consumer focus on rediscovering and reconnecting with nature, plant remedies, and revering ancient spirituality knowledge as a way to seek emotional balance and sustain mental wellbeing. Beauty Wizard captures all these elements in beauty products with playful textures and mindful packaging. It invites consumers to slow down and find magic in relaxing, authentic experiences,” comments Charlotte Stricane, technical marketing specialist Clariant Natural Ingredients.