At CES 2026 (January 6–9, Las Vegas), beauty technology is emerging as a major pillar of consumer electronics, with L’Oréal Groupe and Amorepacific unveiling CES Innovation Award–recognized solutions that blend artificial intelligence, light science, and connected devices. Together, the two global beauty leaders are signaling a shift toward hyper-personalized, science-backed beauty experiences rooted in diagnostics, longevity, and at-home devices.
L’Oréal Groupe Advances Light-Based Hair Care and Skin Care
The Light Straight + Multi-styler applies patented near-infrared light technology to reshape hair’s internal hydrogen bonds at significantly lower temperatures than traditional tools. L'Oreal
The Light Straight + Multi-styler applies patented near-infrared light technology to reshape hair’s internal hydrogen bonds at significantly lower temperatures than traditional tools. While conventional straighteners can exceed 400°F, L’Oréal’s glass plates remain below 320°F, aiming to reduce thermal damage while maintaining performance. According to the company, the device styles hair three times faster and leaves it twice as smooth as leading premium tools. Embedded sensors and machine-learning algorithms adapt to user movements, enabling more personalized styling outcomes.
Next-Gen Light Therapy: L'Oréal and iSmart Unveil LED Face Mask
Complementing this is L’Oréal’s ultra-thin LED Face Mask, a flexible silicone prototype developed with LED partner iSmart. The mask delivers red light (630 nm) and near-infrared light (830 nm) through an integrated, skin-safe microcircuit. Designed for daily 10-minute sessions, the device targets visible signs of aging such as fine lines, sagging, and uneven skin tone, reinforcing L’Oréal’s push into clinically inspired at-home skin care devices.
“This partnership validates our technology and vision," says iSMART CEO Sue D'Arcy. "Collaborating with L'Oréal allows us to accelerate the global impact of clinically engineered light therapies."
Unveiled at CES 2026, the devices signal a new era of science-led, non-invasive skin solutions. With a focus on next-gen LED phototherapy, this partnership cements iSMART’s position as a leader in professional-grade beauty tech while setting new standards for innovation in the global skin care industry.
Amorepacific Focuses on AI Diagnostics and “Electronic Skin”
Amorepacific’s CES 2026 presence centers on AI-powered skin analysis and connected beauty platforms. The company is debuting Skinsight, a CES Innovation Award Honoree in the Beauty Tech category, alongside AI-driven solutions integrated into devices from its brand makeON.Amorepacific
Co-developed with an MIT research group, Skinsight is described as a next-generation “electronic skin” platform. It uses a sensor patch applied directly to the skin to measure multiple aging-related factors influenced by lifestyle and the exposome. By analyzing real-time skin-aging signals, the AI platform predicts aging trends and generates personalized care recommendations. Skinsight can track skin changes across environments and is being showcased at the CES Innovation Awards exhibit at the Venetian Expo.
Amorepacific is also demonstrating its AI skin analysis technology through Samsung Electronics’ AI Beauty Mirror at Samsung’s Wynn and Encore exhibit. Using camera-based optical diagnostics trained on more than 450,000 data cases, the system evaluates pores, redness, pigmentation, and wrinkles, then recommends tailored skin care routines. These recommendations connect to makeON devices such as the ONFACE LED Mask, featuring 3,770 micro red LEDs, and Skin Light Therapy 3S, a daily-use personalized skin care device designed for immediate visible improvements.
A Converging Vision for the Future of Beauty
Taken together, L’Oréal Groupe and Amorepacific’s CES 2026 debuts underscore how beauty is converging with consumer technology. Light-based treatments, AI diagnostics, machine learning, and connected hardware are redefining how consumers interact with hair care and skin care—moving from one-size-fits-all products toward data-driven, personalized beauty ecosystems. At CES 2026, beauty tech is no longer peripheral; it is firmly positioned at the center of innovation.
