We have an intimate and personal relationship with our hair. When asked to describe it, many will offer detailed accounts of texture, thickness, condition, manageability and other descriptors. Not surprisingly, then, a popular and powerful marketing proposition involves positioning hair care products as being custom-designed to meet the specific needs of an individual’s hair “type.” Yet, this begs the question, “How do we classify hair?”
The Perplexing Topic of Hair 'Type': How Do We Classify Hair?
Nov 18th, 2016