Through his experience of working with consumers, Avery N. Gilbert, president of Synesthetics Inc., has discovered that the challenge is not so much discovering what consumers want as interpreting what they think they want.
In Sight--Extrasensory Perception in Product Development
October 16, 2008
Close
Fill out my online form.
Sponsored
Stimulate your Scents with Rose Oil — Sigma-Aldrich, a brand of MilliporeSigma
Minimize drawbacks of conventional natural polymers — Clariant International Ltd.
Consumer Preferences for At Home US Hair Colorants, a Sensient/Mintel Survey — Sensient Cosmetic Technologies
Bioyouth™-EGT& Bioyouth™-EGT Pro -- The magic power from mushrooms [sample request] — Bloomage Biotechnology Corp. Ltd.
Embrace ‘New Normal’ needs in Personal Care — Clariant International Ltd.
Most Popular in Sensory Properties
- 1Evaluating the Physiochemical Properties of Emollient Esters for Cosmetic Use
- 2Evaluating Hair Conditioning with Instrumental Combing
- 3How Damaged is Hair? Part I: Surface Damage
- 4Measuring and Pre-selecting Functional Filler Pigments
- 5Using Texture Analysis to Benchmark Cosmetic Quality
- 6Ranking Body Creams by Sensory Properties
- 7[podcast] Synesthesia Unlocks Experience Design for Consumer Products
- 8Testing Tactics in Skin: Keratinocytes as Sensory Nociceptors
- 9Reaching a Zen-like State in Skin: Biomimetic Peptide to Balance Sensitivity
- 10Symrise’s Thermolat Reveals Warming Test Results
Close
FOLLOW US: