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Section: Testing > Sensory
Tech/Equipment/Services
Tools of the Trade for Sensory Testing
One challenge in manufacturing is the variance in quality of raw materials; another is the mixing process. Mechanical tests, described here in brief, will quickly identify cosmetics and lotions that should be rejected or reworked.
Consumers/Market
Opportunity in Diversity: Formulating for the Multiethnic Market
The expanding multicultural beauty market provides opportunity to formulate products specifically to the needs of ethnic skin types. Pigmentation is not the only difference between black and Caucasian skin, the skin barrier and other factors come into play.
Magazine
The Emotion Paradox in Product Testing: A Commentary
A real challenge in the assessment of consumer emotional responses has been the need for validated but meaningful measures. Commentary outlined are benefits and drawbacks of various methods and asks the larger question of precisely what’s being measured.
Methods/Tools
[podcast] The Sound and Scent of Efficacy
"While the consumer will think of ... feeling the softness of hair or smoothness of skin, our research has shown that none of our experiences is just unisensory. ...If we know that perception is multisensory, we start thinking about the role [of other senses]." Learn more from Charles Spence, Ph.D., in this seven-part podcast series, sponsored by Berjé.
Color Cosmetics
Patent Pick: Matte Makeup and the Feel of Fillers
Matte makeup stands strong in its ability to even out skin tone and absorb excess moisture but wavers in one area: the feel of fillers. This was the focus of a new L'Oréal patent.
Efficacy
Coiffed Conundrum: Equating the Measurement of Hair Shine
Shine constitutes the ability for light to reflect off of surfaces. For consumers, perceived shine is indicative of healthy hair. For marketers, it is the gateway to hair product benefits claims. But how can shine be measured to support those claims?
Sensory
Evaluating the Physiochemical Properties of Emollient Esters for Cosmetic Use
This study assesses the physicochemical properties of four known cosmetic emollient esters in vitro to predict their sensorial benefits and correlate their properties with in vivo sensory attributes. This evaluation serves as a guide to selecting specific emollient esters for various cosmetic applications and to predicting their sensory attributes.
Tech Transfer
[podcast] Taste the Crunch: How Products Engage Consumer Senses
Crunching sounds can make food taste better. Heavier lipstick tubes impress a sense of luxury. How might product developers benefit from these signals? Find out in this podcast series.
Literature/Data
Patent Pick: In the Heat of Pleasurable Cosmetic Delivery
According to Estée Lauder inventors, personal care manufacturers are heating up the competition for consumer dollars by using heat in cosmetics and personal care experiences. But one particularly chilling roadblock to their development is the need for a portable energy source; as is described here.
Sensory
[podcast] Consumers are Lured by the Right Click Closure
"Marketers ... should engage more of their customer’s senses in a rational and emotional manner. That’s how you can create more engagement with your customer," says Charles Spence, Ph.D. Learn more of his insights from our seven-part podcast series, sponsored by Berjé.
Sensory
Intersecting the Senses: Synesthesia to Connect Cosmetics with Emotion
Synesthesia presents a great opportunity for innovative concepts in the cosmetics field. Considering its potential, a study was undertaken to develop a product design model based on synesthetic evaluations of tactile, audio, scent and taste stimuli, and supported by neuroscience techniques and implicit and explicit evaluations.
Sensory
A Sense of Sensory Analysis: Testing for the Non-test Expert
Sensory analysis is an important tool that can be successfully applied to all products that impact our senses. This article provides an overview of the means with which formulators can become acquainted with the sensory properties of a cosmetic formula. By doing so, developers can ensure products fulfill consumer needs.
Cleansing
Comparatively Speaking: The INCI Names vs. Properties of Silicone Surfactants
Surface tension is a ruling factor in the formulator's world. In this edition of "Comparatively Speaking," Tony O'Lenick explains its influence on foam and wetting; he also demonstrates how little the INCI name reveals about a material's properties.
Sensory
Evaluating the Physiochemical Properties of Emollient Esters for Cosmetic Use
This study assesses the physicochemical properties of four known cosmetic emollient esters in vitro to predict their sensorial benefits and correlate their properties with in vivo sensory attributes. This evaluation serves as a guide to selecting specific emollient esters for various cosmetic applications and to predicting their sensory attributes.
Sensory
The Perplexing Topic of Hair 'Type': How Do We Classify Hair?
Most hair-related properties and issues can be rationalized by fiber size and shape, and/or the consequences of extreme conditions. However, the varying reactivity of different hair types with chemical treatments suggests potential differences in structure.
Literature/Data
Patent Pick: Move Over, Oxidizers, Titanium Salts are the New Hair Dye Heroes
Oxidizers have met their match, if you believe these L'Orél inventors. In this patent application, titanium salts are offered as the basis for natural and powerful hair dyes, without the need for oxidizing agents.
Method/Process
Fluorescence LSCM to Assess the Penetration of Low Molecular Protein Hydrolyzates Into Hair
The present study uses confocal laser scanning fluorescence microscopy to assess the penetration of protein hydrolyzates into hair. While higher amounts of protein were found in the cuticle, still significant quantities were observed in the cortical parts of hair, and this penetration was enhanced by longer incubation times.
Event Coverage
Testing Innovators: Submit Now to Take Center Stage at the
2026 C&T Allē Awards
Do your methods and devices put cosmetic innovations to the test? The
Cosmetics & Toiletries
2026
Allē Awards
want to recognize you - enter now.
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