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5 Results
Type: Podcast
Section: Testing > Sensory
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[podcast] The Smell of Success: P&G's Wilkerson on Consumer-acceptable Scalp Care
What's that smell? Not the infamous selenium. In this exclusive podcast, Rolanda Wilkerson, Ph.D., principal scientist at P&G, shares how the Head & Shoulders brand was re-formulated for consumer-acceptance, among other insights. Listen now!
May 25th, 2017
[podcast] Naturals and Synthetics: On Even Ground?
Burt’s Bees may be best known for its lip balm but things are about to change; at least, if Celeste Lutrario, vice president of research and development for the company, has it her way.
Jun 11th, 2018
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[podcast] The Sound and Scent of Efficacy
"While the consumer will think of ... feeling the softness of hair or smoothness of skin, our research has shown that none of our experiences is just unisensory. ...If we know that perception is multisensory, we start thinking about the role [of other senses]." Learn more from Charles Spence, Ph.D., in this seven-part podcast series, sponsored by Berjé.
Feb 7th, 2019
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[podcast] Taste the Crunch: How Products Engage Consumer Senses
Crunching sounds can make food taste better. Heavier lipstick tubes impress a sense of luxury. How might product developers benefit from these signals? Find out in this podcast series.
Oct 16th, 2018
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[podcast] Consumers are Lured by the Right Click Closure
"Marketers ... should engage more of their customer’s senses in a rational and emotional manner. That’s how you can create more engagement with your customer," says Charles Spence, Ph.D. Learn more of his insights from our seven-part podcast series, sponsored by Berjé.
Nov 5th, 2018
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